Directions Hair

Want to tackle the brassy tones that emerge after lightening or colouring your hair? Then it’s time you became familiar with hair toners. In this essential guide, we’ll explain what hair toners do, when to use them, and how to apply them for the best possible results.

It’s time for a glow-up! Fluorescent hair is designed to light up any look, whether it’s shimmering in the sunlight or beaming under festival blacklights. In this essential guide to fluorescent hair dye, you’ll learn how to find your signature neon shade, apply it safely and effectively, and keep your glow going for as long as possible.

They say blondes have more fun… and it’s easy to see why! From sun-kissed golden and honey hues, to soft, sophisticated champagne tones – blonde is the shade that never goes out of style. In our ultimate guide to blonde hair dye, we’ll show you how to find the blonde with your name on it, apply it like a pro, and keep your shade bright, bold and full of life.