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Directions Hair

The home of semi-permanent hair colour

Directions has been bringing the world vibrant semi-permanent hair colour for over 40 years. Since the very beginning, we’ve never tested on animals and have never used ammonia, peroxide or PPD in any of our colours.

Loved by a community of trend setters, rule-breakers and countless celebrity heads over the years, our selection of vegan and mixable shades offers endless opportunities for those ready to indulge in their love of colour.

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Latest from Directions
Explore the following selected reads – colour wisdom worth bookmarking.
The Directions Hair Ultimate Guide to Choosing, Applying and Maintaining Copper Hair Dye
| 12 min read How-To Guides
Your Ultimate Guide to Copper Hair Dye

Warm, radiant and full of fire – copper is one of the trendiest hair colours right now, and a shade that never fades into the background. From bright and intense to cool and classic, there’s a copper to suit every style. In our ultimate guide to copper hair dye, we cover everything from picking your perfect tone to keeping your colour glowing for longer.

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Directions Hair

The home of semi-permanent hair colour
The Directions Hair Ultimate Guide to Choosing, Applying and Maintaining Yellow Hair Dye
| 12 min read How-To Guides
Your Ultimate Guide to Yellow Hair Dye

Yellow is anything but mellow. A colour that dazzles, glows and pops in every situation, yellow is the shade made for those who live to light up the room. In this essential guide to yellow hair dye, we’ll share our top tips for choosing your perfect tone and helping it shine all morning, noon and night.

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Directions Hair

The home of semi-permanent hair colour
The Directions Hair Ultimate Guide to Choosing, Applying and Maintaining Green Hair Dye
| 13 min read How-To Guides
Your Ultimate Guide to Green Hair Dye

Ready to give your hair the green light? From the brightest limes and neon greens, to deep, luxurious emeralds and forest greens – these are shades made for the brave and refuse to blend into the background. In this essential guide to green hair dye, we run down all you need to choose, apply and maintain a look that will make everyone jealous.

Author

Directions Hair

The home of semi-permanent hair colour

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