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Want to tackle the brassy tones that emerge after lightening or colouring your hair? Then it’s time you became familiar with hair toners. In this essential guide, we’ll explain what hair toners do, when to use them, and how to apply them for the best possible results.

It’s time for a glow-up! Fluorescent hair is designed to light up any look, whether it’s shimmering in the sunlight or beaming under festival blacklights. In this essential guide to fluorescent hair dye, you’ll learn how to find your signature neon shade, apply it safely and effectively, and keep your glow going for as long as possible.

They say blondes have more fun… and it’s easy to see why! From sun-kissed golden and honey hues, to soft, sophisticated champagne tones – blonde is the shade that never goes out of style. In our ultimate guide to blonde hair dye, we’ll show you how to find the blonde with your name on it, apply it like a pro, and keep your shade bright, bold and full of life.

Forget everything you thought you knew about grey hair – this isn’t a colour to cover up; it’s one to embrace. From the soft shimmer of silver to smoky ash and charcoal tones, the right grey adds a cool, sophisticated edge to any look. Here, we’re going to help you get the most from grey hair dye, from choosing your ideal shade to keeping your colour looking sharper for longer.

Warm, radiant and full of fire – copper is one of the trendiest hair colours right now, and a shade that never fades into the background. From bright and intense to cool and classic, there’s a copper to suit every style. In our ultimate guide to copper hair dye, we cover everything from picking your perfect tone to keeping your colour glowing for longer.

Yellow is anything but mellow. A colour that dazzles, glows and pops in every situation, yellow is the shade made for those who live to light up the room. In this essential guide to yellow hair dye, we’ll share our top tips for choosing your perfect tone and helping it shine all morning, noon and night.

You asked. We listened. Meet the 6 newest shades in the Directions range, expanding our collection to an incredible 60 colours!

Ready to give your hair the green light? From the brightest limes and neon greens, to deep, luxurious emeralds and forest greens – these are shades made for the brave and refuse to blend into the background. In this essential guide to green hair dye, we run down all you need to choose, apply and maintain a look that will make everyone jealous.

Sleek, intense, timeless. Black is the classic choice for looks full of depth, drama and a touch of mystery. It frames the face, deepens every feature, and carries an air of quiet confidence like no other shade – and in this guide, we’ll share all you need to know about choosing, applying and caring for your perfect black hair dye.