How-To Guides

Warm, radiant and full of fire – copper is one of the trendiest hair colours right now, and a shade that never fades into the background. From bright and intense to cool and classic, there’s a copper to suit every style. In our ultimate guide to copper hair dye, we cover everything from picking your perfect tone to keeping your colour glowing for longer.

Yellow is anything but mellow. A colour that dazzles, glows and pops in every situation, yellow is the shade made for those who live to light up the room. In this essential guide to yellow hair dye, we’ll share our top tips for choosing your perfect tone and helping it shine all morning, noon and night.

Ready to give your hair the green light? From the brightest limes and neon greens, to deep, luxurious emeralds and forest greens – these are shades made for the brave and refuse to blend into the background. In this essential guide to green hair dye, we run down all you need to choose, apply and maintain a look that will make everyone jealous.

Sleek, intense, timeless. Black is the classic choice for looks full of depth, drama and a touch of mystery. It frames the face, deepens every feature, and carries an air of quiet confidence like no other shade – and in this guide, we’ll share all you need to know about choosing, applying and caring for your perfect black hair dye.

Bold, creative and endlessly versatile, purple is one of the most sought-after alternative hair colours. From soft lavender and lilac hues, to vivid violets and rich plum shades, here’s everything you need to know about finding, applying and caring for your preferred purple hair dye.

Cool-toned, eye-catching and undeniably bold, blue hair is a go-to choice for those looking to make a statement. Whether you want your hair to shine like a clear summer sky, or evoke the depth and mystery of the deep blue sea – this guide covers everything you need to know about choosing, applying and maintaining your ultimate blue hair dye.

From Barbiecore to punk rock – pink dominates pop culture and has become one of the most popular alternative hair colours. Whether it’s a soft pastel pink, an eye-popping hot pink, or a luxurious rose gold, here’s your essential guide to finding, applying and maintaining your perfect pink hair dye.

Whoever said brown was boring? From lighter shades of beige, hazel and ash, to the rich depth of mahogany, auburn and chocolate. These tones are timeless yet contemporary, and the right brown makes a big impression. Here, we share our tips for finding your best brunette, explain how to dye your hair brown at home, and show you how to get the most out of your favourite shade.

Classy coppers and punchy peaches, to rich auburns and pumpkin tones. The best orange hair dyes spark life into your look and unleash your inner fire. We share our top tips for choosing, applying and maintaining orange hair colours, so you can bring the heat all year round.