Carnation Pink
100ml pot£5.95
The Festival Edit 🎸
Go louder, brighter and bolder this festival season with Directions semi-permanent hair colours – perfect for the summer of sound!
Showing 1 to 24 of 32 results
Carnation Pink
4x100ml pots£17.85
Cerise
100ml pot£5.95
Cerise
4x100ml pots£17.85
Stormy Grey
100ml pot£5.95
Stormy Grey
4x100ml pots£17.85
Spring Green
100ml pot£5.95
Spring Green
4x100ml pots£17.85
Fluorescent Orange
100ml pot£5.95
Fluorescent Orange
4x100ml pots£17.85
Violet
100ml pot£5.95
Violet
4x100ml pots£17.85
Bright Daffodil
100ml pot£5.95
Bright Daffodil
4x100ml pots£17.85
Sunflower
100ml pot£5.95
Sunflower
4x100ml pots£17.85
Flamingo Pink
100ml pot£5.95
Flamingo Pink
4x100ml pots£17.85
Poppy Red
100ml pot£5.95
Poppy Red
4x100ml pots£17.85
Pastel Blue
100ml pot£5.95
Pastel Blue
4x100ml pots£17.85
Pastel Rose
100ml pot£5.95
Pastel Rose
4x100ml pots£17.85
Showing 1 to 24 of 32 results
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Your Ultimate Guide to Copper Hair Dye
Warm, radiant and full of fire – copper is one of the trendiest hair colours right now, and a shade that never fades into the background. From bright and intense to cool and classic, there’s a copper to suit every style. In our ultimate guide to copper hair dye, we cover everything from picking your perfect tone to keeping your colour glowing for longer.
The home of semi-permanent hair colour
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Yellow is anything but mellow. A colour that dazzles, glows and pops in every situation, yellow is the shade made for those who live to light up the room. In this essential guide to yellow hair dye, we’ll share our top tips for choosing your perfect tone and helping it shine all morning, noon and night.
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They’re Finally Here: Meet Our 6 NEW Colours for 2026
You asked. We listened. Meet the 6 newest shades in the Directions range, expanding our collection to an incredible 60 colours!
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Your Ultimate Guide to Green Hair Dye
Ready to give your hair the green light? From the brightest limes and neon greens, to deep, luxurious emeralds and forest greens – these are shades made for the brave and refuse to blend into the background. In this essential guide to green hair dye, we run down all you need to choose, apply and maintain a look that will make everyone jealous.
The home of semi-permanent hair colour
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Your Ultimate Guide to Black Hair Dye
Sleek, intense, timeless. Black is the classic choice for looks full of depth, drama and a touch of mystery. It frames the face, deepens every feature, and carries an air of quiet confidence like no other shade – and in this guide, we’ll share all you need to know about choosing, applying and caring for your perfect black hair dye.
The home of semi-permanent hair colour
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Your Ultimate Guide to Purple Hair Dye
Bold, creative and endlessly versatile, purple is one of the most sought-after alternative hair colours. From soft lavender and lilac hues, to vivid violets and rich plum shades, here’s everything you need to know about finding, applying and caring for your preferred purple hair dye.
The home of semi-permanent hair colour
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
Are any of your products tested on animals?
All our products are 100% cruelty-free.
We’re proud to be PETA Cruelty-Free & Vegan certified, which means that nothing in the Directions range has ever been tested on animals, and never will be.
How long do Directions hair colours last?
This may vary depending on your hair.
Your hair type and its condition will affect how long our colour stays at its most vibrant. It’s worth noting that some of our colours may leave a soft stain underneath, but gradually fades out over time. If you’re unsure, we always recommend getting advice from a professional colourist.
What colour would you recommend for my hair?
As a rule, we recommend using colours darker than your current shade.
Without pre-lightening your hair, some of our colours will only create a tint, rather than full, vibrant coverage. Our How-To Guides are full of hair colour tips and tricks, but if you’re unsure about anything, always consult a specialist.
