Frequently asked questions
Got questions? We’ve got answers! From color queries to order and shipping info, our FAQs cover pretty much everything you need to know about Directions. But, if you can’t find the answer you're looking for here, please get in touch and we’ll be happy to help.
Are any of your products tested on animals?
All our products are 100% cruelty-free.Â
We’re proud to be PETA Cruelty-Free & Vegan certified, which means that nothing in the Directions range has ever been tested on animals, and never will be.
How long do Directions hair colors last?
This may vary depending on your hair.
Your hair type and its condition will affect how long our color stays at its most vibrant. It’s worth noting that some of our colors may leave a permanent stain in blonde or bleached hair. If you’re unsure, we always recommend getting advice from a professional colorist.
What color would you recommend for my hair?
As a rule, we recommend using colors darker than your current shade.
Without pre-lightening your hair, some of our colors will only create a tint, rather than full, vibrant coverage. If you’re unsure about anything, always consult a specialist.
How do I stop your hair colors from bleeding?
Due to the semi-permanent nature of Directions hair dyes, you may experience color transfer after application.
Please ensure you wash your hair until the water runs clear, with our color-protecting shampoo and cool water, to lower the risk of color bleeding.
We also recommend avoiding using conditioner-based products, due to the conditioner base in our dyes.
Use old towels, clothing, and bedding until the color stops bleeding to help avoid staining surfaces.
When will my hair color pot expire?
Once opened, we recommend using your pot of Directions hair color within 12 months.
If unopened, your pot can have a shelf life of up to 3 years.
However, this can vary depending on exposure to any elements (e.g. sun or heat). Therefore, please ensure a strand test is performed before every use.
It is at the customer's discretion to apply color any time beyond these estimates, and Directions will not take any responsibility for results.
What do I do if my color goes wrong?
We never recommend using color removers or strippers. Instead, take a look at our guides for tips and tricks for removing color faster. If you still need help, don’t hesitate to get in touch.
Can I use your hair colors when pregnant or breastfeeding?
It’s best to be on the safe side. Although all our colors are chemical-free, we do not recommend using any of our products while pregnant or breastfeeding.
Can children use your products?
All our products are 16+ recommended.
Due to the length of time that our colors last, our products are not advisable for young children.
Can I use your hair colors on gray hair?
For any hair shade, we always recommend a strand test before application.
Because our colors are semi-permanent, they may tone gray hair instead of achieving your desired color with 100% accuracy.
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