Directions Black Semi-Permanent Hair Dye

Discover your darkest, most dramatic look with our range of black semi-permanent hair dyes. Boost your shade between salon visits, add intensity to your natural black hair color, or go in a bold new direction – our deep-conditioning hair dyes deliver 100% gray coverage and a depth that’s both classic and contemporary.

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From jet-black shades to rich black cherry: Discover the best black hair dyes

Black is a shade that’s hard to ignore – powerful, elegant, and mysterious. With Directions semi-permanent black hair dye, you unlock all this and more, with deep, intense tones that take this classic natural color to the next level.

From the richest jet-black, raven hair, to dark, sophisticated shades with subtle red and plum undertones, our black hair dye range shows the diversity of this color, and gives you the freedom to express every side of yourself.

Complete coverage: Enjoy smooth, even black hair colors from root to tip – perfect for refreshing regrowth or seamlessly blending grays
Nourishing, conditioning formulas: Vegan-friendly, cruelty-free black hair dyes that condition as they color for soft, healthy results
High-shine, salon-worthy finishes: Black shades formulated to deliver glossy, polished looks that enhance hair’s natural dimension

So whether you want to boost color between salon visits, enhance the richness of your existing shade, or blend over your unwanted grays – Directions makes it effortless to achieve high-shine, professional-level results.

Choose dark. Choose intense. Choose depth. Choose Directions black hair dye – part of our Rich Naturals range.