Directions Fluorescent Semi-Permanent Hair Dye

Looking for hair that’s “all glown up”? Light up your look with our UV-reactive, semi-permanent fluorescent hair dyes. From rave-ready neons to luminous lime glows – these bright, bold shades are fully mixable and designed to turn every head, every time.

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Give your hair a glow-up: Meet the boldest range of fluorescent hair dyes

Craving color that doesn’t just pop – it glows? Say hello to fluorescent hair dye that was born to stand out. Whether you're heading to a festival, rave, or just want something a little louder, our vivid, UV-reactive shades are here to electrify your look and amplify your vibe.

These highly pigmented, vegan-friendly hair dyes don’t just deliver intense color. Under black light, each fluorescent shade lights up with an eye-catching ultraviolet glow that turns your hair into the life of the party. But even in daylight, you’ll still get show-stopping vibrancy and shine thanks to our rich, conditioning formula.

Easy to apply, ultra-bright, and kind to your hair, Directions fluorescent hair color is perfect for bold beginners, seasoned stylists, and everyone in between. From dazzling highlights to all-over illumination, these colors are made to shine on every style and skin tone.

Ready to turn up the volume? Choose neon. Choose vivid. Choose Directions fluorescent hair dye.