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Hair Lightening

To lighten hair professionally and prepare hair for new colors, our Hair Lightening range is specially formulated to make every strand irresistibly soft and shiny.

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Hair Lightening Kit (20 volume)

Your all-in-one kit for hair lightening

Hair Lightening Kit (30 volume)

Your all-in-one kit for hair lightening

Hair Lightening Kit (40 volume)

Your all-in-one kit for hair lightening

Hair Lightening Peroxide (20 volume)

Hair Lightening Peroxide (30 volume)

Hair Lightening Peroxide (40 volume)

Hair Lightening Bleach

Hair Lightening Bleach and Peroxide Bundle (20 volume)

1x 1L peroxide bottle (20 vol), 1x bleach powder

Hair Lightening Bleach and Peroxide Bundle (30 volume)

1x 1L peroxide bottle (30 vol), 1x bleach powder

Hair Lightening Bleach and Peroxide Bundle (40 volume)

1x 1L peroxide bottle (40 vol), 1x bleach powder

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Explore the bold and vibrant world of Directions Hair.

Semi-Permanent Hair Colors

Bold, fully mixable semi-permanent hair colors that have defined generations of self-expression.

Color Care

Shampoos and conditioners specially formulated for longer-lasting color and soft, shimmering strands.

Accessories

From aprons and gloves to mixing bowls and brushes – build your home color kit with salon-quality accessories.

Promotional Items

Showcase our colors in style with our promotional items – from swatch charts to Directions calendars.

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