Directions Semi-Permanent Hair Toners

Perfect your platinum look with our premium range of white hair toners. Whether you're brightening blonde locks, eliminating brassy tones, or mixing to create pastel shades, our semi-permanent hair toners offer smooth, vibrant results that transform your hair.

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Eliminate brassy tones and create perfect pastels: Discover the best hair toners for bleached hair

White hair toner is essential for anyone with blonde or pre-lightened bleached hair. Our specially formulated toning dyes neutralise unwanted yellow or brassy tones after bleaching, leaving you with a cool, platinum blonde or silver-white finish.

But our toners offer more than a quick fix for brassy strands. Fully mixable with our wide range of semi-permanent hair dyes, our white hair toners enable you to create custom pastel hair dyes – from soft lavenders and lilacs, to mint greens and pale blues.

Whether you want the most vibrant silver-white hair colour or to achieve soft pastel tones, our toners are the ideal choice for transforming your look.

Choose clarity. Choose shine. Choose pastel. Choose Directions hair toner.