Directions Blond Semi-Permanent Hair Dye

It’s easy to see why blonds have more fun. It’s one of the most beloved and naturally versatile hair colors worldwide. Whether it’s warm, sun-kissed golden blonds and honey caramel tones, or cooler ash blonds and dirty blond hues, there’s a shade of blond to suit every complexion, style and season.

With Directions semi-permanent blond hair dyes, you can illuminate your look like never before. From soft, light blonds that shimmer in the sunlight, to dark blond shades with incredible depth and dimension, our deep-conditioning, vegan-friendly formulas deliver radiant, natural-looking blond hair with a salon-quality shine.

• Luminous, long-lasting color: Achieve smooth, even blond coverage from root to tip – ideal for refreshing your natural color, boosting vibrancy or blending grays
• Nourishing, conditioning formulas: Discover vegan-friendly, cruelty-free blond hair dyes that condition as they color, leaving hair soft, healthy and vivacious
• High-shine, salon-worthy finishes: Our blond shades are specially formulated to deliver glossy, radiant results that enhance your hair’s natural dimension

Elevate your natural blond tones, top up your color between salon trips, or take the plunge with something entirely new. Whatever you’re looking for, Directions makes achieving beautiful, professional-quality blond hair effortless from the comfort of your home.

Choose bright. Choose luminous. Choose Directions blond hair dye – part of our Rich Naturals range.