Directions Copper Semi-Permanent Hair Dye

Few hair trends are as effortlessly everlasting as copper. Combining the fiery warmth of a red shade with natural sophistication and gentleness, copper hair colors are forever chic and a favorite of celebrities, from Rihanna and Zendaya to Emma Stone and Kendall Jenner.

Directions semi-permanent copper hair dyes take this universally beloved shade to the next level. Vibrant copper-red tones, elevated by subtle, elegant undertones that glow with natural, molten intensity. This is copper hair reimagined for a brighter, bolder future.

• Total gray coverage: Say goodbye to greys with smooth, even copper color from root to tip – perfect for regrowth or seamless blending
• Condition as you color: Our nourishing, vegan-friendly copper hair dyes are kind to your hair, ensuring soft, manageable, and healthy-looking results every time
• Salon-worthy shine: Our copper shades are specially formulated to deliver glossy, modern looks that enhance your hair’s natural dimension

So whether you’re brightening your natural orange-copper tones, topping up its vibrancy between salon trips, or exploring a totally new shade: with Directions, you’re in control of your look.

Choose to embrace the warmth. Choose to feel the glow. Choose Directions copper hair dye – part of our Rich Naturals range.