Directions Purple Semi-Permanent Hair Dye

Unleash your creativity with our bold, vibrant range of semi-permanent purple hair dyes. From deep plums to pastel lilacs, our rich, cruelty-free, and chemical-free purple hair colors are fully mixable and kind to your hair.

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From delicious plum to luscious lilac: Discover the most vibrant range of purple hair dyes

Purple is the color of creativity, mystery, and unapologetic self-expression – and our iconic purple hair colours bring all of that to life. From rich amethyst tones and smoky indigo shimmers to soft lavender glows, this is color that speaks volumes.

Whether you're a DIY colorist or a salon pro, our vibrant, easy-to-apply purple hair dyes are made to perform – delivering intense pigment and long-lasting shine on a variety of base tones. Go bold with Ultra Violet, keep it soft with Wisteria, or mix your own magic – the choice is all yours.

Rich violets, pastel lilacs, berry-inspired hues, and electric purple shades – find your perfect match in the Directions purple hair color collection.

Choose magic in every strand. Choose Directions purple hair dye.