Directions Gray Semi-Permanent Hair Dye

Express yourself with our eye-catching range of semi-permanent gray hair dyes. From icy silver to deep charcoal, our gray hair colors are made to stand out – delivering vivid tones and intense shine in every shade, while keeping your hair nourished and smooth.

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From metallic silver to deep ebony: Explore the best and boldest gray hair dyes

Gray has never looked so alive. Whether you’re chasing a smokey slate finish, a bright platinum silver, or a moody, stormy gray, our powerful gray hair dyes bring high-impact color to every strand. Forget “natural-looking” gray – this is gray with personality.

Crafted for intense color and vibrant results, our vegan-friendly, cruelty-free gray hair colors are easy to apply, mixable and kind to your hair. Whatever your shade, Directions gray hair dyes unlock bold, creative looks that turn heads – from the shimmering glow of Silver to the deep drama of Ebony.

With no harsh chemicals like ammonia, peroxide or PPD, our hair-loving formula delivers soft, glossy results that last. So whether you're experimenting with a new look or dialling up your signature style, our bold gray hair dyes bring serious attitude and next-level shine.

Choose vivid, eye-catching color. Choose Directions gray hair dye.