Directions Brown Semi-Permanent Hair Dye

Create and maintain your best brunette with our semi-permanent brown hair dyes. From touching up your natural brown roots between salon visits, to trying something completely different – our nourishing, conditioning formulas deliver high shine, 100% gray coverage, and long-lasting brown color that’s sleek, sophisticated, and contemporary.

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From rich mahogany to warm chestnut: Find your perfect shade with the best brown hair dyes

Brown isn’t basic – it’s timeless, versatile, and effortlessly chic. From graceful light brown hair with shades of honey and caramel, or a deeper, richer dark brown tone like chestnut, chocolate, or mahogany, you’ll find your match in our bold collection of brown hair colors.

With Directions, dyeing your hair brown has never been simpler or more effective. Each of our easy-to-apply semi-permanent brown hair dyes is specially formulated to nourish and condition, ensuring radiant, natural-looking brown hair with a salon-quality shine. 

  • 100% gray coverage: Enjoy smooth, even brown color from root to tip – ideal for refreshing your hair as it regrows, or seamlessly blending those unwelcome grays
  • Vegan-friendly, cruelty-free: The ethical formulas behind our brown hair dyes are designed to cleanse and condition, leaving hair soft and healthy with every application
  • Enhancing your natural dimension: All of our brown shades produce a glossy, polished look that adds depth and vibrancy to your existing tone

So whether you’re refreshing your shade between salon trips, adding richness to your natural color, or going in a completely different direction with a lighter or darker shade of brown. With Directions, the possibilities are endless.

Choose the next evolution of classic brunette beauty. Choose Directions brown hair dye – part of our Rich Naturals range.

DIRECTIONS BROWN: As seen on you!

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100% vegan-friendly and cruelty-free

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Full mixable to create your perfect shade

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Fully recyclable with zero single-use plastic

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Salon-approved used by professionals

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