Directions Red Semi-Permanent Hair Dye

Express yourself with our vibrant, cruelty-free range of semi-permanent red hair dyes. From bold and fiery, to darker, subtler shades – our fully mixable red hair colors suit every style, while keeping your hair healthy and glossy.

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From classy coppers to deep burgundies: Discover the boldest range of red hair dyes

Looking to turn heads? Red’s your shade. Whether you’re all about deep crimson, sultry burgundy, or vivid cherry red, our iconic red hair dyes bring intense color and serious shine – the kind that doesn’t just show up, it shows off.

Super easy to apply, long-lasting, and kind to your hair, these reds were made for everyone – whether you’re mixing it up at home or doing your thing in the salon. From the electric pop of Poppy Red to the rich, moody vibes of Dark Tulip, our red hair colors are designed to work across all hair types, tones, and skin shades.

Ready to level up your look? Go bold, spark that confidence, and let your hair do the talking.

Choose fire, flair, and full-on color. Choose Directions red hair dye.