White Toner Semi-Permanent Hair Colors

100ml pot

SKU: WHITE-TONER-100

Link copied!

Each pot contains 100ml semi-permanent hair color
100% vegan-friendly and cruelty-free
All Directions colors are inter-mixable to create a new shade

Pack size

100ml pot 4x100ml pots

Buy online

Our White Toner is here to remove those unwanted yellow tones that bleaching can leave behind, and can alternatively be used to pastelise any color in our range by mixing to create a new tone.

For the most effective results, we recommend applying to bleached hair that needs the removal of brassy tones. The color on the pot is a simulation of the color on a level 10.

Soft, silky hair never goes out of style. That’s why all our colors contain a conditioning formula that nourishes hair from first application.

Part of our hair toners range.

Ingredients

Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2.

Product warnings

Do NOT dye eyelashes or eyebrows.
If the product comes in contact with the eyes, rinse immediately with clean water.
Colors can sometimes stain certain surfaces & materials - use with care.
Directions doesn’t have a specific longevity on the hair.
Do not mix Directions with Peroxide.
To achieve lighter shades than your current color, we recommend seeking professional advice.
Shades may vary at the manufacturer’s discretion.