Black Amethyst Semi-Permanent Hair Colors

100ml pot

SKU: BLACK-AMETHYST-100

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Each pot contains 100ml semi-permanent hair color
100% vegan-friendly and cruelty-free
Complete coverage over grays, roots and more
Conditioning, cleansing formula for maximum shine
All Directions colors are inter-mixable to create a new shade

Pack size

100ml pot 4x100ml pots

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A dark, glossy shade, infused with hints of aubergine, Black Amethyst is a shade that brings refined, striking and effortlessly sleek.

For the most vivid results, we recommend applying to bleached hair. The color on the pot is a simulation of the color on a level 10.

Our Rich Naturals range delivers 100% gray coverage and contains a deep-conditioning formula that nourishes hair from the first application.

Part of our black hair dye range.

Ingredients

Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Brown 16, HC Blue No 15, Basic Red 51.

Product warnings

Do NOT dye eyelashes or eyebrows.
If the product comes in contact with the eyes, rinse immediately with clean water.
Colors can sometimes stain certain surfaces & materials - use with care.
Directions doesn’t have a specific longevity on the hair.
Do not mix Directions with Peroxide.
To achieve lighter shades than your current color, we recommend seeking professional advice.
Shades may vary at the manufacturer’s discretion.