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Cherry Red Semi-Permanent Hair Colors
Product information
100ml pot
SKU: CHERRY-RED-100
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- Each pot contains 100ml semi-permanent hair color
- 100% vegan-friendly and cruelty-free
- Conditioning, cleansing formula for maximum shine
- All Directions colors are inter-mixable to create a new shade
Pack size
Description
Ripe and ravishing, Cherry Red delivers a deep, jewel-toned blend of rich red and purple tones for a velvety hue that feels indulgent from root to tip.
For the most vivid results, we recommend applying to pre-lightened hair. The color on the pot is a simulation of the color on a level 10.
Soft, silky hair never goes out of style. That’s why all our colors contain a conditioning formula that nourishes hair from first application.
Part of our red hair dye range.
Ingredients
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, TBD
Product warnings
- Do NOT dye eyelashes or eyebrows.
- If the product comes in contact with the eyes, rinse immediately with clean water.
- Colors can sometimes stain certain surfaces & materials - use with care.
- Directions doesn’t have a specific longevity on the hair.
- Do not mix Directions with Peroxide.
- To achieve lighter shades than your current color, we recommend seeking professional advice.
- Shades may vary at the manufacturer’s discretion.
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
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Explore the bold and vibrant world of Directions Hair.
Frequently asked questions
Are any of your products tested on animals?
All our products are 100% cruelty-free.Â
We’re proud to be PETA Cruelty-Free & Vegan certified, which means that nothing in the Directions range has ever been tested on animals, and never will be.
How long do Directions hair colors last?
This may vary depending on your hair.
Your hair type and its condition will affect how long our color stays at its most vibrant. It’s worth noting that some of our colors may leave a permanent stain in blonde or bleached hair. If you’re unsure, we always recommend getting advice from a professional colorist.
What color would you recommend for my hair?
As a rule, we recommend using colors darker than your current shade.
Without pre-lightening your hair, some of our colors will only create a tint, rather than full, vibrant coverage. If you’re unsure about anything, always consult a specialist.
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