Proud supporters of the Little Princess Trust
A wonderful charity providing free real-hair wigs to those up to 24 years old who have lost their hair through cancer treatment or other conditions. 100% of all donations via the link below go directly to the charity.
Creating wigs as bright and lovely as the people who wear them
We want to give back where we can, and our ongoing partnership with The Little Princess Trust sees us donate all the hair colour and products they need to create bright and beautiful wigs in salons.
The Little Princess Trust provides free, real-hair wigs for young cancer sufferers or children and young people experiencing the devastating effects of hair loss. They use hair donations and monetary donations to manufacture and fit beautiful, real-hair wigs. They also fund pioneering, life-saving research into childhood cancers.
While many wig donations are closely matched to the wearer’s original hair colour, many people love to express themselves with different shades of the rainbow. Our semi-permanent hair colour helps kids and young adults truly show off their personalities.
- Children and young people provided free real hair wigs.
- Over 18,000
- Invested into ground-breaking childhood cancer research.
- Over £15m
- Cancer research projects funded by LPT.
- Over 150
How do Directions offer support?
We first met this incredible charity back at Salon International in 2021, and as soon as we heard about their amazing work, we knew we had to help in some way. For as long as we possibly can (hopefully forever!), we will provide all the hair colour and care products they could ever need at absolutely no cost.
A gorgeous girl smiled for the first time in weeks when she received her Little Princess Trust wig. It is so beautiful and a complete colour match to her original hair.
When Grace wanted to feel like a princess, her wig provided the most incredible source of self-confidence during her treatment. It is hard to put into words the difference it made.
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Join us in supporting The Little Princess Trust
Want to donate to support this amazing charity? Or donate your own hair to create a wig for someone? This is your time to shine. 100% of all monies donated via the link below go directly to the charity.
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
