We want to give back where we can, and our ongoing partnership with The Little Princess Trust sees us donate all the hair colour and products they need to create bright and beautiful wigs in salons.
The Little Princess Trust provides free, real-hair wigs for young cancer sufferers or children and young people experiencing the devastating effects of hair loss. They use hair donations and monetary donations to manufacture and fit beautiful, real-hair wigs. They also fund pioneering, life-saving research into childhood cancers.
While many wig donations are closely matched to the wearer’s original hair colour, many people love to express themselves with different shades of the rainbow. Our semi-permanent hair colour helps kids and young adults truly show off their personalities.