Directions Purple Semi-Permanent Hair Dye

Definitely. All of our purple hair colours are fully mixable, allowing you to create a custom shade that suits your style.

You can blend purples or mix them with pinks, blues, reds or even silvers to craft everything from magenta and indigo to pastel mauves and berry-inspired hues.

Popular purple colour combos include:

• Pink and purple hair
• Red and purple hair
• Purple and silver hair
• Purple and black hair
• Purple and blue hair

Yes – purple is one of the most versatile and flattering hair colours out there. Rich violets and indigo tones complement medium to deep complexions beautifully, while softer purples like lilac or lavender flatter lighter skin tones.

Because there are so many variations, it’s easy to find a purple hair dye that enhances your features and suits your style.

Purple hair often represents creativity, individuality and a sense of mystery. It’s a colour associated with self-expression, spiritual depth and nonconformity – perfect for those who want to stand out while embracing their inner strength and imagination.

Whether you choose a soft lavender or a bold, deep violet, purple hair speaks to those who dare to be different. It’s a powerful, artistic shade that reflects confidence, independence and a truly unique sense of style.

The way purple hair dye fades depends on the shade used, your base colour, and how porous your hair is.

• Lighter purples (lavender, lilac, pastel purple) tend to fade to silvery tones, dusty mauves or soft pinkish hues
• Darker purples (plum, violet, deep purple) often fade to reddish or burgundy tones before gradually washing out
• On pre-lightened hair, a light stain may remain for longer, especially with highly pigmented dyes

Regular colour maintenance and the right hair care products (like sulfate-free shampoo for purple hair) can help control the fading process and keep your colour looking fresh.

Semi-permanent purple hair dye allows you to experiment with bold shades without a long-term commitment. Unlike permanent purple hair dye, it’s free from ammonia, peroxide and harsh chemicals like PPD – making it safer for your scalp and gentler on the hair.

It’s ideal for switching up your style, trying new colour blends, or seeing how purple suits you before making a permanent change. Plus, with natural fading and no regrowth line, it's easier to manage and maintain.

To protect your purple hair from fading and maintain that vibrant shine, follow these tips:

• Wash hair less frequently (2–3 times per week)
• Use a sulfate-free shampoo for purple hair
• Rinse with cool or lukewarm water
• Avoid hot tools, or use heat protectant spray
• Deep-condition regularly to avoid dryness and keep colour locked in
• Use a UV protectant if spending time in the sun

Consistency in your hair care routine is key to longer-lasting colour. For more purple hair colour tips, check out our How-To Guides.

If you’re ready to transition from purple to something new:

• Use clarifying shampoos to gently fade the colour
• Avoid colour-safe or sulfate-free products while fading
• Rinse with warm water to help open hair cuticles
• Try a natural fading method, such as a vitamin C treatment or a coconut oil mask

Avoid bleaching unless advised by a professional, and always condition your hair thoroughly during the process.

Yes – our purple hair dyes are specifically formulated for at-home application. They’re easy to use, come with detailed instructions, and require no developer.

All Directions dyes are:

• 100% vegan-friendly
• PETA certified cruelty-free
• Free from ammonia, peroxide and PPD

Just remember to follow all instructions carefully and to do a patch and strand test before full application.

Directions hair dyes do not contain bleach or lifting agents, so they can't lighten your existing hair colour. If your purple turns out darker than expected, you can:

• Gently fade it using clarifying shampoo
• Let the colour naturally wash out over time
• Re-dye with a lighter tone once the original has faded

If in doubt, consult a professional before re-applying.

As with any semi-permanent dye, some colour transfer can occur after application, especially during the first few washes. To minimise bleeding:

• Rinse with cool water until the water runs clear
• Avoid heavy conditioners or masks before dyeing
• Use colour-safe, sulfate-free shampoo for purple hair
• Use old towels, pillowcases and clothes until the dye settles

No. All of our purple hair dye products are 100% cruelty-free.

We are proudly PETA Cruelty-Free & Vegan certified, meaning we never test on animals and never will.

The longevity of your purple colour depends on your hair type, base shade and aftercare.

Bright or pastel purples may fade quicker, while deeper shades like Plum or Deep Purple can last longer. Regular upkeep and the right hair care can help extend your results.

While our purple dyes are free from ammonia and peroxide, we recommend speaking to a medical professional before use if you’re pregnant or breastfeeding, just to be on the safe side.

Once opened, your purple dye should be used within 12 months. Unopened pots can last up to 3 years, depending on storage conditions.

If your dye has been sitting unused for a while, do a strand test to check if it still performs as expected.

It is at the customer's discretion to use our purple hair dyes past these estimates. Directions does not take any responsibility for poor results caused by product expiration.

As a general rule, we recommend choosing a purple hair colour slightly darker than your current shade for the best result – unless you plan to pre-lighten.

So for brown or darker hair, we recommend rich, darker purple tones like Deep Purple or Ultra Violet for best visibility.

For pre-lightened or blonde hair, you can experiment with the full spectrum of purple hair dyes – from the pastel-like Wisteria and Lilac to the bolder, bright purples of Plum and Violet.

Still unsure? Check out our How-To Guides, or speak to a professional colour consultant for more personal advice.

We do everything to get your order of purple hair dye to you as quickly as possible. Exact delivery times will depend on your location and chosen shipping method.

For more information, please visit our Delivery & Shipping page.

In the event your order is lost in transit or goes over the delivery partner's stated policy time, we can only offer compensation once the loss has been investigated by the delivery partner. We appreciate your cooperation in the event this occurs.

Yes. All of our purple hair dyes can be purchased as individual pots or as a 4-pack at a discount rate.

We accept most major credit cards and online payment methods to purchase our purple hair dyes, including VISA, Mastercard, American Express and registered PayPal accounts.

If you wish to return your pots of purple hair dye for whatever reason, please refer to our dedicated Returns Policy.