They’re Finally Here: Meet Our 6 NEW Colours for 2026

You heard us right – the Directions collection is now BIGGER than ever before, as we’re delighted to share the launch of 4 NEW Vivid Colours and 2 NEW Rich Naturals shades:

• Cherry Red
• Coral Crush
• Cosmic Purple
• Navy Blue
• Honey Quartz
• Champagne Topaz

After months of development, planning and hard work behind the scenes, we’re so happy to introduce you to these 6 incredible colours, including brand-new blonde hair dyes in our Rich Naturals line.

Get a good look at our latest shades in our announcement video:

Now, let’s get to know each colour a little better…

First, a true cherry red tone has been at the top of our community’s wishlist for a while. We’re so excited to finally bring it to life, and we’re sure it was worth the wait.

Delivering a jewel-toned blend of rich, indulgent red and dimensional purple undertones, our Cherry Red takes this ever-popular shade to a whole new level.

Coral reefs are some of nature’s most captivating landmarks, bursting with vibrant colour, which is exactly what we sought to capture in our newest pink hair colour.

Coral Crush is a striking, sun-soaked collision of warm pink and orange hues, resulting in a look with radiant, tropical heat in every strand.

When we produced this vivid, intense shade of purple, our first thought was that it looked “out of this world”... and so Cosmic Purple was born.

A true electric purple that stands out from the crowd, Cosmic Purple guarantees to give hair a breathtaking celestial glow.

From deep space to the deep seas – Navy Blue represents our darkest, most mysterious blue hair dye to date.

With ink-like qualities that add remarkable depth and dimension, Navy Blue’s intensity is perfect for those who like their colour to make waves.

For those who were asking when we'd be bringing blonde to our Rich Naturals range, your wait is finally over. 

First is Honey Quartz, which gives hair golden, honey-like hues that are both natural-looking yet distinctive – a shade full of irresistible, sun-drenched shine.

Prefer a softer, subtler blonde? Then raise your glass for Champagne Topaz, the second of our brand-new blonde shades.

A delicate, sun-kissed champagne blonde with rich golden undertones, Champagne Topaz brings natural sparkle and effortless elegance to your hair.