FREE UK delivery on orders over £30

Rich Naturals

Deeper blacks. Richer browns. Brighter coppers. Discover 8 sophisticated shades that redefine natural hair colour. Delivering even coverage and deep-conditioning formulas that leave your hair soft, shiny, and full of life – get salon-quality results that help you blend in or stand out from the crowd with Directions Rich Naturals.

Showing 1 to 16 of 16 results

Icon shipping

FREE UK delivery on orders over £30

Icon rating

Rated excellent on Reviews.io

Icon save

Save as you spend with Directions Rewards

Become a Directions VIP

Sign up to the Directions newsletter and get special offers, updates and more straight to your inbox. Unlock huge savings, get top tips and stay on top of the hottest colour trends now.

We care about your data. Read our privacy policy.

Continuing will compromise your user experience.

We recommend that you switch to a modern browser such as: Microsoft Edge, Google Chrome, Firefox, Safari or update your existing browser to the latest version(s) for optimal performance, user experience and security.