

Midnight Blue
100ml pot£5.50
Make waves with our bold, head-turning collection of semi-permanent blue hair dyes. From subtle icy blue to eye-catching turquoises, our vibrant, vegan-friendly blue hair colours are cruelty-free, chemical-free, and endlessly mixable for standout, custom styles.
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Get your festival look with Directions – your summer of bold colour starts now.
2025 isn’t just a refresh. It’s a reinvention. We’re making bold moves – from new and improved products, to completely new colour ranges. Let’s make it bold. Let’s make it bright.
Blue evokes depth, imagination, and fearless individuality – and our range of blue hair dye captures every shade of that spirit. From a dramatic deep blue hair transformation, a pastel sky-blue softness, or something bright and ocean-inspired, we’ve got the perfect tone to suit your mood, style and skin tone.
Whether you’re diving into a rich Midnight Blue, keeping it cool with Lagoon, or turning heads with a blast of Neon Blue, our salon-quality formulas are designed to deliver rich, vibrant colour while keeping your hair feeling soft, glossy and healthy.
Pale icy blues to dark denim tones. Electric turquoises to rich navy blues. Whatever your mood, style or skin tone – there’s a shade of blue waiting to level up your look.
Choose cool. Choose creative. Choose Directions blue hair dye.
Since 1981, we’ve been bringing bold, semi-permanent colour to the creatives, the fearless, and the self-stylers. Directions blue hair dye is part of that legacy – made in the UK, powered by high-quality vegan formulas and designed to nourish while it colours.
No ammonia. No peroxide. No PPD. Just vibrant, fade-resistant colour that’s kind to your hair and gentle on your scalp. Whether your hair’s natural, bleached, dry or somewhere in between, our blue dyes deliver long-lasting results with zero compromise on hair health.
Going all in with a deep, dramatic blue? Adding subtle blue tints to natural hair? Whatever your look, Directions gives you brilliant, striking results made with decades of care and expertise.
Every pot of Directions blue hair colour is PETA-certified and completely cruelty-free. We never test on animals, and our packaging is made using recycled ocean plastic – so you can explore your wildest blue hair ideas while staying kind to the planet.
With a powerful vegan formula and a commitment to sustainability, Directions offers some of the best blue hair dye worldwide, combining vivid pigments with ethical production.
Whether you're vibing with deep navy, electric ocean tones, or soft pastel blues, our iconic blue range has something to match your mood, your base, and your style.
From subtle shifts to bold transformations, baby blues to royal hues – this is colour with endless potential. Mix, match, and make it completely your own.
So, are you ready to find your perfect shade of blue? Your journey starts here:
Looking to add a rich, sultry edge to your hair? Or add some depth and mystery to your look? Our darker shades are effective for those seeking blue hair dye for dark hair or brown hair – providing a fabulous shimmer or tint to offset your natural tone.
Of course, while our dark blue hair dyes work well on deeper bases, to get the most vivid, spectacular results, we recommend applying our colours to pre-lightened or bleached hair.
Make an eye-catching statement with these bold, highly pigmented blue shades – perfect for artistic styles and striking transitions.
For those wanting something lighter, whimsical and full of charm – from dreamy sky blues to chic cyan tones – our pastel blue dyes offer soft transformations with playful finishes.
Creating your signature shade? With Directions, blue is just the beginning. Whether you're chasing full-on fantasy unicorn hair or crafting a custom cyan, teal or petrol blue, our dyes are fully mixable – giving you the freedom to create something totally your own.
Feeling bold? Blend blues and purples for a dreamy gradient, or go moody with a blue-and-black mix that hits deep, dark and dramatic. From rich navies to soft indigos, there’s no rulebook – just colour that moves the way you do.
Want to keep things light? Add a little white toner to soften any shade into a cool pastel or icy tint. Whether you’re dialling it up or toning it down, the possibilities are limitless.
Whether you're dyeing your full head, trying blue tips, or going for streaks and panels, Directions makes it easy. Our semi-permanent blue hair dye is designed for stress-free application – making it ideal for seasoned colourists and first-timers alike.
Each pot delivers highly pigmented, vibrant hair colour that’s long-lasting, conditioning, and gentle. Simply follow the clear instructions and enjoy the results. The semi-permanent nature of our products makes them great for temporary blue hair dye styles.
We always recommend a strand test and skin patch test before dyeing to ensure you love the final result – and to avoid any potential irritations or reactions.
From natural blue hair looks to bold, electric finishes, you’ll get rich, lasting results without stepping foot in a salon.
To keep your blue hair looking fresh, glossy, and bold between top-ups, follow these expert-approved tips:
With the right hair care routine, you can enjoy your bountiful blue locks for longer.
Want to change things up? To remove or fade your current colour, use a clarifying shampoo and warm water – then you’re ready for your next blue hair dye adventure.
For more expert tips on how to dye your hair blue, please refer to our professional How-To Guides.
From soft baby blues to full-throttle electric shades, the Directions blue collection covers every mood, every vibe, and every version of you.
Feeling cosmic? Craving ocean energy? Going pale, pastel or neon-bright? Whatever your style, our iconic blues give you total freedom to express – no filters, no limits. And with 100% vegan, cruelty-free formulas, you can switch it up without compromising your values.
Dark base? Bleached blonde? Somewhere in between? No stress – we’ve got the shades, the formulas, and the inspiration to help you create something seriously eye-catching.
Explore the Directions blue collection and discover the best blue hair dye for your next transformation.
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
The best blue hair dye for bold, eye-catching results is one with high pigmentation and a conditioning formula that cares for your hair while delivering intense colour.
At Directions, our semi-permanent blue hair dyes are formulated for vibrant colour payoff and shine. From deep navy tones to pastel blue and turquoise, our range offers a long-lasting colour that looks stunning on pre-lightened or naturally light hair.
To achieve a true, vivid blue hair colour – especially for lighter shades like Pastel Blue and Lagoon Blue – we recommend pre-lightening your hair to a pale blonde (level 9 or 10).
Darker or more saturated blues (such as Midnight Blue or Atlantic Blue) may still show on medium blonde or light brown hair, but the lighter the base, the more expressive the result.
For the brightest results – especially for light blue or neon blue hair – pre-lightening is recommended if you have darker hair.
However, certain shades like Midnight Blue or Denim Blue may deliver a rich blue tint or subtle highlight on darker bases. Alternatively, use them to create bold blue-black hair, lowlights or ombré effects that catch the light.
Deeper shades like Midnight Blue and Atlantic Blue can often result in a noticeable blue tint or hue when applied directly to brown hair, especially in natural light.
However, we always recommend pre-lightening your base to achieve a more effective transformation. Always strand test first to see how your chosen blue hair dye interacts with your base colour.
Yes, our semi-permanent blue hair dyes can be applied to grey or white hair. Shades like Lagoon Blue, Pastel Blue, or even Turquoise can produce a beautiful soft or smoky pastel effect on grey, depending on your hair’s porosity and undertone.
However, grey hair can sometimes resist colour or develop cooler, steelier tones – so strand testing is always advised before full application.
Want to stock the boldest range of blue hair dyes? Become a Directions wholesaler today. Trusted by salons and stylists worldwide, our iconic blue hair colour collection includes everything from dreamy pastel blues to rich, deep navy shades – all vegan, vibrant and made in the UK.