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Directions Blue Semi-Permanent Hair Dye

Make waves with our bold, head-turning collection of semi-permanent blue hair dyes. From subtle icy blue to eye-catching turquoises, our vibrant, vegan-friendly blue hair colours are cruelty-free, chemical-free, and endlessly mixable for standout, custom styles.

Blues

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FREE UK delivery on orders over £25

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Explore all things blue hair dye

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From baby blues to dark royal tones: Dive into a world of bold, beautiful blue hair dyes

Blue evokes depth, imagination, and fearless individuality – and our range of blue hair dye captures every shade of that spirit. From a dramatic deep blue hair transformation, a pastel sky-blue softness, or something bright and ocean-inspired, we’ve got the perfect tone to suit your mood, style and skin tone.

Whether you’re diving into a rich Midnight Blue, keeping it cool with Lagoon, or turning heads with a blast of Neon Blue, our salon-quality formulas are designed to deliver rich, vibrant colour while keeping your hair feeling soft, glossy and healthy.

Pale icy blues to dark denim tones. Electric turquoises to rich navy blues. Whatever your mood, style or skin tone – there’s a shade of blue waiting to level up your look.

Choose cool. Choose creative. Choose Directions blue hair dye.

DIRECTIONS BLUE: As Seen on You!

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100% vegan-friendly and cruelty-free

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Full mixable to create your perfect shade

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Fully recyclable with zero single-use plastic

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Salon-approved used by professionals

Blue hair dye FAQs

What is the best blue hair dye for vivid results?

The best blue hair dye for bold, eye-catching results is one with high pigmentation and a conditioning formula that cares for your hair while delivering intense colour.

At Directions, our semi-permanent blue hair dyes are formulated for vibrant colour payoff and shine. From deep navy tones to pastel blue and turquoise, our range offers a long-lasting colour that looks stunning on pre-lightened or naturally light hair.

How light does my hair need to be to dye it blue?

To achieve a true, vivid blue hair colour – especially for lighter shades like Pastel Blue and Lagoon Blue – we recommend pre-lightening your hair to a pale blonde (level 9 or 10).

Darker or more saturated blues (such as Midnight Blue or Atlantic Blue) may still show on medium blonde or light brown hair, but the lighter the base, the more expressive the result.

Does blue hair dye work on dark hair?

For the brightest results – especially for light blue or neon blue hair – pre-lightening is recommended if you have darker hair.

However, certain shades like Midnight Blue or Denim Blue may deliver a rich blue tint or subtle highlight on darker bases. Alternatively, use them to create bold blue-black hair, lowlights or ombré effects that catch the light.

Does your Directions blue hair dye work with brown hair?

Deeper shades like Midnight Blue and Atlantic Blue can often result in a noticeable blue tint or hue when applied directly to brown hair, especially in natural light.

However, we always recommend pre-lightening your base to achieve a more effective transformation. Always strand test first to see how your chosen blue hair dye interacts with your base colour.

Can I use Directions blue hair dye on grey hair?

Yes, our semi-permanent blue hair dyes can be applied to grey or white hair. Shades like Lagoon Blue, Pastel Blue, or even Turquoise can produce a beautiful soft or smoky pastel effect on grey, depending on your hair’s porosity and undertone.

However, grey hair can sometimes resist colour or develop cooler, steelier tones – so strand testing is always advised before full application.

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Become a Directions blue hair dye wholesaler

Want to stock the boldest range of blue hair dyes? Become a Directions wholesaler today. Trusted by salons and stylists worldwide, our iconic blue hair colour collection includes everything from dreamy pastel blues to rich, deep navy shades – all vegan, vibrant and made in the UK.

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Huge discounts across our range
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Never out of stock – we’re the manufacturers
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Next-day delivery on all UK orders
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