

Bright Daffodil
100ml pot£5.50
Light up the room with our show-stopping collection of semi-permanent yellow hair dyes. From stunning sunflowers to dazzling daffodils, our yellow hair colours are vegan-friendly, cruelty-free and designed to deliver bold, bright results with serious impact and zero compromise.
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Explore all things yellow hair dye
New look. Bigger size. Longer shine. Introducing our larger, sleeker shampoo and conditioner bottles in our colour care collection.
Discover a look that’s beaming and bursting with energy… step into the warm weather with Directions’ sizzling summer yellow shade.
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Cherry red is the standout hair colour of 2025, and Directions shows you exactly how to pull it off.
Get your festival look with Directions – your summer of bold colour starts now.
2025 isn’t just a refresh. It’s a reinvention. We’re making bold moves – from new and improved products, to completely new colour ranges. Let’s make it bold. Let’s make it bright.
Yellow brings the glow, the drama, and the daylight – made for the trendsetters, the bold souls, and the ones who colour outside the lines. Whether you're going for rich golden tones, daffodil brightness, or full-impact fluorescent neon, our yellow dyes don’t whisper – they shine.
Free from harsh chemicals and powered by a vegan-friendly formula, Directions yellow delivers intense, eye-catching pigment while keeping your strands soft, strong and summer-ready. From soft mustard to sunshine gold, you’ve got endless ways to express your mood, your moment, and your main-character energy.
Discover our iconic, head-turning collection of yellow hair colours today, and light up every room like never before!
Choose unapologetically bright. Choose Directions yellow hair dye.
Since 1981, we’ve been flying the flag for fearless colour – trusted by DIY creatives, salon pros, and bold self-stylists across the globe. Our iconic yellow hair dye pots are proudly made in the UK, using vegan, cruelty-free formulas that are kind to your scalp, your strands, and the planet.
No ammonia. No peroxide. No PPD. Just rich, high-impact pigment that’s gentle on treated hair and made to work across all hair types. Because standout colour shouldn’t come with trade-offs.
This is yellow that hits different – bold, bright, and built to last. No compromise. Just colour.
Every yellow hair dye we sell is PETA-certified, vegan-friendly and thoughtfully packaged using 100% recycled ocean plastic – because standing out shouldn’t come at the planet’s expense.
Whether you’re rocking fluorescent, electric yellow hair for a summer festival, or want to treat yourself to some glittering golden locks, Directions lead the way for eye-catching hair colour that’s ethically manufactured.
From illuminating neon vibes to playful warm tones, our yellow hair dye range is all about fearless fun and artistic flair. Designed for every mood, style and base colour, our vivid yellow shades are certain to help you stand out from the crowd.
Want a traffic-stopping, highlighter-yellow finish? Or a softer, brighter daffodil shine? Our colours are fully mixable, allowing you to create unique yellow tones tailored to your mood, skin tone or style.
Glowing, radiant and packed with summer energy – our yellow hair colours are intensely bright and evocative, producing captivating colours while keeping your hair feeling nourished, smooth and frizz-free.
Due to the bright, light tones of our yellow hair dyes, we don’t recommend applying these directly to black, brown or darker hair.
Instead, use our high-quality hair lightening kits before application to prepare your hair for an explosion of vibrant yellow.
Alternatively, if you want to retain your naturally darker hair tone, but add a pop of yellow, our easy-apply yellow hair dye is more than up for the task. From flamboyant yellow highlights and tints, to vivacious yellow ombré effects, the possibilities extend as far as your imagination.
One of the best things about Directions yellow dye? It plays beautifully with others. Want to create a yellow and pink ombré? A fiery orange and yellow gradient? A quirky black and yellow hairstyle? You can mix or layer with other Directions shades to customise your colour journey.
Want to go lighter? Add a touch of white toner to produce pastel yellow hairstyles. Or go all out with a yellow and blue hair combo for a bold, high-contrast look.
There’s truly no limit to what you can create with our fully mixable, semi-permanent shades.
Whether you're going for an all-over sunshine yellow, dynamic dip-dye ends, or dramatic streaks, Directions makes colouring your hair simple.
Our easy-apply formula delivers long-lasting results, nourishes as it colours, and is designed for minimal fade when properly cared for.
Just follow the instructions to unlock a whole new world of yellow shades. Plus, make sure you carry out a strand test and patch test before dyeing to ensure you’re happy with the colour and to check for any allergies.
To keep your yellow tones looking fresh and punchy between top-ups, follow these expert hair care tips:
Ready for something new? If you want to fade your yellow hair colour faster, try using a clarifying shampoo and showering with warm water. Soon you'll be ready for your next colour transformation.
For more expert tips on how to dye your hair yellow, please refer to our professional How-To Guides.
Whether you’re channelling festival flair with fluorescent yellow or going for a magnificent golden glow – Directions yellow hair dyes offer endless creative freedom and shades to match your unique style.
Mix it, layer it, wear it loud – from custom blends to bright accessories, this is colour made for those who never blend in. Our cruelty-free, vegan formulas are kind to your hair and built for bold creativity – no rules, just results.
So, ready to light things up? Explore the Directions yellow hair colour collection and find your next standout shade.
DIRECTIONS YELLOW: As Seen On You!
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
The best yellow hair dye delivers high pigmentation, a nourishing formula, and a finish that stays bright and bold.
At Directions, our semi-permanent yellow hair dyes are formulated to deliver intense colour while keeping your hair soft, glossy and smooth. Whether you’re reaching for Bright Daffodil, Fluorescent Yellow or Sunflower, our yellow hair products work best on pre-lightened or light blonde hair to ensure maximum vibrancy.
For vivid yellow hair colour, especially bright or neon yellow hair shades, we recommend lightening your hair to a pale blonde (levels 9–10).
Because yellow dye is naturally a light shade, it won’t show well on dark hair. For the best results, apply to pre-lightened or naturally light blonde hair.
Due to the light, luminous nature of yellow tones, our yellow hair dyes do not show up effectively on dark hair without prior treatment.
To achieve an eye-catching, even finish, apply your chosen yellow dye to light blonde, platinum blonde, or pre-lightened hair. For dark hair, we recommend pre-lightening before using any bright yellow or fluorescent yellow hair dye.
Some of our yellow hair colours may perform well on light brown hair. However, for the most reliable results, we always suggest pre-lightening your hair first.
If in doubt, perform a strand test first to preview how your selected yellow dye takes to your natural brown hair.
Yes, you can apply Directions yellow hair colour to grey or white hair, but the outcome can vary depending on hair texture and porosity.
Fluorescent Yellow and Bright Daffodil may appear softer or more muted on grey hair, while Sunflower can give a warm, golden pop. Always perform a strand test to preview how your chosen yellow shade will develop.
Want to stock the boldest range of yellow hair dyes? Become a Directions wholesaler today. Trusted by salons and stylists worldwide, our iconic yellow hair colours include everything from vivid Bright Daffodil to high-impact Fluorescent Yellow – all vegan, vibrant and made in the UK.