Become a wholesaler: For business & volume orders
Salonists, retailers and hair professionals – stock up on our iconic range of bold, vibrant colour by becoming a Directions wholesaler. Get huge discounts on bulk orders of our semi-permanent hair dyes, as well as essential colour care, hair lightening kits and colouring accessories.
What are the benefits of becoming a Directions wholesaler?
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Huge discounts across our range
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When you become a Directions wholesaler, you get access to exclusive discounts on all purchases of £100 or more. With even more offers available at checkout, you can maximise savings on top-quality hair colour.
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Never out of stock – we’re the manufacturers
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Because we manufacture all Directions products in-house, we maintain a constant supply. No stock shortages or last-minute panics – what you see is what you can get, with all items ready to ship directly.
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Next-day delivery on all UK orders
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We don't waste your time – we guarantee next-day delivery on all orders for our UK wholesale customers. For our international wholesalers, we dispatch orders the very next day for fast, efficient shipping worldwide.
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Enjoy enhanced assistance & support
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From dedicated account assistance to expert advice on stocking and selling our one-of-a-kind range of colours, haircare and beyond, we offer enhanced business support to help your company thrive.
Am I eligible to become a Directions wholesaler?
If you meet the following criteria, then you are eligible to become a wholesaler of our products.
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I spend £100 minimum per order
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The minimum spend for any wholesale order is £100. If you regularly spend this amount or more, becoming a wholesaler gives you access to incredible discounts.
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I'm a sole trader or limited company
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Whether you're just starting out or have an established business – if you're a sole trader or a limited company, you're eligible for our wholesale benefits.
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I'm in hair, beauty or retail
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From individual salons and hairdressers, to global retailers – our wholesale offering is made for professionals in all areas of hair, beauty or retail.
Frequently asked questions
How do I qualify to be a Directions wholesaler?
As per our eligibility criteria above, if you are a sole trader or limited company working in hair, beauty or retail, and meet our £100 minimum order requirements, then you can become a Directions wholesaler. Please contact us if you have any specific questions about your eligibility.
Do you offer worldwide shipping for wholesale orders?
Yes, we offer worldwide shipping for wholesale orders of our range of semi-permanent hair colours and wider range of products, with all orders dispatched the day after making your order. For more information, please check our dedicated delivery and shipping page.
Can I stock Directions hair colour and wider products in my store or salon?
Yes, if your salon or retail store meets our eligibility criteria, you can stock our full range of hair colours, colour care range, hair lightening kits and accessories.
As a wholesaler, will I be able to access retail products?
When signed in as a wholesaler, you can access the vast majority of colours and products available to individual customers. The only exceptions are customer-exclusive offers, such as our Mix & Match deal, as this is only relevant on a per customer basis.
Of course, every wholesale order of our retail products must be £100 or over as per our minimum order thresholds.
What information will I need to provide to become a Directions wholesaler?
When you apply to become a Directions wholesaler, we will ask for details relating to your business and location, including:
- Company name
- Business type (sole trader or limited company)
- Registered company number (if applicable)
- VAT number
- EORI number
- Country of operations
Please reach out if you have any questions before applying.
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
