Champagne Topaz
100ml pot£5.95
- Home >
- Products >
- Semi-Permanent Hair Colours >
- Blonde Hair Dye
Directions Blonde Semi-Permanent Hair Dye
Embrace your brighter side with our radiant semi-permanent blonde hair dyes. Lift your natural blonde shade, revitalise your look between salon visits, or try something new. Discover the best at-home blonde hair colour with deep-conditioning formulas and even coverage, leaving your hair looking bold, shiny and full of life.
Showing 1 to 4 of 4 results
FREE UK delivery on orders over £30
Rated excellent on Reviews.io
Save as you spend with Directions Rewards
Explore all things blonde hair dye and beyond
Check out these must-read articles from our blog.
| 3 min read
News & Events
They’re Finally Here: Meet Our 6 NEW Colours for 2026
You asked. We listened. Meet the 6 newest shades in the Directions range, expanding our collection to an incredible 60 colours!
| 13 min read
How-To Guides
Your Ultimate Guide to Green Hair Dye
Ready to give your hair the green light? From the brightest limes and neon greens, to deep, luxurious emeralds and forest greens – these are shades made for the brave and refuse to blend into the background. In this essential guide to green hair dye, we run down all you need to choose, apply and maintain a look that will make everyone jealous.
The home of semi-permanent hair colour
| 12 min read
How-To Guides
Your Ultimate Guide to Black Hair Dye
Sleek, intense, timeless. Black is the classic choice for looks full of depth, drama and a touch of mystery. It frames the face, deepens every feature, and carries an air of quiet confidence like no other shade – and in this guide, we’ll share all you need to know about choosing, applying and caring for your perfect black hair dye.
The home of semi-permanent hair colour
| 13 min read
How-To Guides
Your Ultimate Guide to Purple Hair Dye
Bold, creative and endlessly versatile, purple is one of the most sought-after alternative hair colours. From soft lavender and lilac hues, to vivid violets and rich plum shades, here’s everything you need to know about finding, applying and caring for your preferred purple hair dye.
The home of semi-permanent hair colour
| 13 min read
How-To Guides
Your Ultimate Guide to Blue Hair Dye
Cool-toned, eye-catching and undeniably bold, blue hair is a go-to choice for those looking to make a statement. Whether you want your hair to shine like a clear summer sky, or evoke the depth and mystery of the deep blue sea – this guide covers everything you need to know about choosing, applying and maintaining your ultimate blue hair dye.
The home of semi-permanent hair colour
| 12 min read
How-To Guides
Your Ultimate Guide to Pink Hair Dye
From Barbiecore to punk rock – pink dominates pop culture and has become one of the most popular alternative hair colours. Whether it’s a soft pastel pink, an eye-popping hot pink, or a luxurious rose gold, here’s your essential guide to finding, applying and maintaining your perfect pink hair dye.
The home of semi-permanent hair colour
From soft honey hues to rich golden tones: Find your perfect shade with the best blonde hair dyes
It’s easy to see why blondes have more fun. It’s one of the most beloved and naturally versatile hair colours worldwide. Whether it’s warm, sun-kissed golden blondes and honey caramel tones, or cooler ash blondes and dirty blonde hues, there’s a shade of blonde to suit every complexion, style and season.
With Directions semi-permanent blonde hair dyes, you can illuminate your look like never before. From soft, light blondes that shimmer in the sunlight, to dark blonde shades with incredible depth and dimension, our deep-conditioning, vegan-friendly formulas deliver radiant, natural-looking blonde hair with a salon-quality shine.
- Luminous, long-lasting colour: Achieve smooth, even blonde coverage from root to tip – ideal for refreshing your natural colour, boosting vibrancy or blending greys
- Nourishing, conditioning formulas: Discover vegan-friendly, cruelty-free blonde hair dyes that condition as they colour, leaving hair soft, healthy and vivacious
- High-shine, salon-worthy finishes: Our blonde shades are specially formulated to deliver glossy, radiant results that enhance your hair’s natural dimension
Elevate your natural blonde tones, top up your colour between salon trips, or take the plunge with something entirely new. Whatever you’re looking for, Directions makes achieving beautiful, professional-quality blonde hair effortless from the comfort of your home.
Choose bright. Choose luminous. Choose Directions blonde hair dye – part of our Rich Naturals range.
The finest blonde hair colours, perfected over 40 years of expertise
Since 1981, Directions has been the innovator in semi-permanent hair colour. Our blonde hair dyes are crafted with the same care and skill you’ll find across our entire range, using the highest-quality pigment and formulas that nourish and cleanse to leave hair soft, shiny and beautifully healthy.
Free from harsh chemicals, including ammonia, peroxide and PPD, our temporary blonde hair colours deliver vibrant, even results every time. This makes our range perfect for touching up your roots, refreshing a faded tone, or achieving an all-over colour transformation without damaging the quality or condition of your hair.
From light honey blondes to rich golden and medium blonde shades – our trusted formulas make it easy to find the blonde that was made for you.
Vegan-friendly, cruelty-free blonde hair dye
Ethical colour means everything to us. As a PETA Cruelty-Free & Vegan certified company, all of our blonde hair dyes are 100% vegan-friendly and are never tested on animals, and they never will be.
Plus, our blonde hair colour pots are made using recycled ocean plastic, and all packaging is fully recyclable. By choosing Directions, you choose hair colour that’s great for your hair and for the environment.
Find your new favourite shade of blonde
Is your best blonde a light, honey or caramel shade that glows in the daylight? Or a darker ash or dirty blonde that’s rich with depth and dimension?
At Directions, our blonde hair colours deliver contemporary, refined looks that suit all tones, styles and situations:
Light blonde hair colours
For a shade that evokes long summers, sandy beaches and root-to-tip radiance, look no further than Champagne Topaz.
A light honey, champagne blonde hair colour with golden, buttery hints that catch the light wonderfully, Champagne Topaz brings a warm, gorgeous glow to any look.
It’s equally stunning as an all-over colour, or layered in as blonde highlights on brown hair for a seamless, sun-kissed bronde effect.
Darker blonde hair colours
For those seeking the extra depth of an ash blonde or caramel tones, turn your attention to Honey Quartz.
This multi-tonal shade takes the sweet hues of honey blonde hair and deepens it with light brown undertones, resulting in a medium-blonde or beige result depending on your base.
This cooler, contemporary shade works brilliantly for those with pink, olive or neutral skin tones, creating a clean, high-fashion finish that’s perfect for the salon and on the streets.
Mix and blend your best blonde hair colour
The great thing about Directions' blonde hair dyes is that they’re fully mixable. That means if you’re after a darker dirty blonde, a fierce strawberry blonde or a dramatic platinum blonde shine, you can make it by blending our standard blonde shades with our wider range of Rich Naturals and Vivid Colours.
For example, mix our blonde hues with our copper hair dyes to create strawberry blondes or copper-blonde hybrids. Or combine our blonde and brown hair colour to discover different shades of sandy blonde, bronde or light brunettes.
Alternatively for that ultimate platinum blonde or ice blonde impact, you can use one of our excellent hair toners to lighten your locks to the maximum. With Directions, the power to create your perfect blonde is entirely in your hands.
Blonde hair colour with 100% coverage
Our semi-permanent hair colours deliver complete, even coverage from root to tip, blending seamlessly with your existing tone for a natural, luminous blonde finish.
The conditioning, cleansing formula hydrates as it colours, leaving hair soft, healthy and full of shine. So whether you’re refreshing regrowth, touching up your roots or going for a full colour reset – Directions blonde semi-permanent hair dye makes the process effortless with results that speak for themselves.
Salon-quality blonde hair colour achieved at home
Discover the best at-home blonde hair dye for salon-standard results. Our semi-permanent blonde hair dyes are designed for everyone, from seasoned colourists to first-time users. The smooth, nourishing formula glides on evenly, delivering consistent colour with minimal effort and maximum impact.
Whether you want a full-coverage blonde transformation, subtle balayage-inspired blonde hair highlights, or a soft dip-dye blonde effect – Directions helps you to achieve professional-level colour at home.
How to dye hair blonde at home: Our top tips
For the most vibrant, long-lasting results when dyeing your hair blonde at home, here are some helpful tips for you to follow:
- Use our Pre Colour Shampoo before application to maximise dye absorption and remove any product build-up
- Switch to a Colour Protecting Shampoo and Conditioner to preserve your blonde hair colour and maintain its shine for longer
- For the most vivid, true-to-tone results, particularly with lighter shades like Champagne Topaz, pre-lighten your hair with our Hair Lightening Kit first
- Wash hair less frequently after colouring (2–3 times per week at most), and always rinse with cool or lukewarm water
- Protect your colour from fading with a UV protectant spray or products with built-in sun protection
- Minimise the use of heated styling tools such as curling irons and straighteners to keep your blonde colour fresh for longer
Follow these steps before and after dyeing your hair blonde to enjoy brilliant, long-lasting results with maximum shine and softness.
Want to fade your blonde hair dye faster? Switch to a clarifying shampoo and wash more frequently with warm water, and your natural hair colour will return sooner.
Feel the glow with Directions blonde hair dye
From the warmest honey blonde and golden caramel tones to cooler ash and champagne blonde – Directions’ blonde semi-permanent hair dye range lets you find the shade of blonde that suits your mood, your skin tone, and your style.
Whether you’re after a bold, all-over blonde transformation, soft, sun-kissed blonde highlights on brown hair, or simply a way to revive your existing shade, our spectacular blonde hair colours are trusted by colourists, stylists and colour-lovers worldwide.
Let your light shine. Choose Directions blonde hair dye.
Directions Blonde: As Seen On You!
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
Blonde hair dye FAQs
What blonde hair colour is best for my skin tone?
There are shades of blonde hair that suit every skin tone, but your ideal choice will depend on whether your skin has warm, cool or neutral undertones.
For warm skin tones such as peachy or olive complexions, you'll benefit from warmer blonde shades like honey blonde, golden blonde and caramel blonde. Tones like Honey Quartz complement the natural warmth in your skin and create a radiant, cohesive look.
Cooler skin tones, with rosy or bluish undertones, tend to prefer shades like ash blonde, champagne blonde or platinum blonde. Looks like Champagne Topaz create a sleek, luminous contrast that really makes your complexion shine.
Neutral skin tones have the most flexibility, as most blonde shades will naturally suit you.
Not sure where your skin tone falls? Look at the veins on your wrist – blue or purple veins suggest cool undertones, green veins suggest warm, and a mix of both points to neutral.
Can I dye my hair blonde without bleach?
Yes. While bleaching blonde is a common approach, our blonde hair dyes do not contain bleach, and you do not need to bleach your hair to achieve great results.
If you have a darker natural shade, use a Hair Lightening Kit before dyeing your hair blonde to achieve a colour that matches your expectations.
How can I dye my dark hair blonde?
We do not recommend applying blonde hair colour directly to naturally dark brown or black hair, as these darker shades will drown out the blonde tones.
Even in lighter brunette hair, our blonde hair dyes may only provide a subtle tint rather than a transformative shift.
Instead, use a Hair Lightening Kit to prepare your hair before dyeing. This lightens your natural base so that the blonde hair colour is absorbed effectively for maximum impact.
How do I dye my hair blonde without it turning orange?
Orange or brassy tones that appear when dyeing hair blonde are caused by underlying warm pigments in the hair (particularly darker hair) being revealed during the dyeing process. With the right preparation and aftercare, this is easily manageable:
- Perform a strand test first to see how the dye reacts to your natural shade in an inconspicuous area
- Use a Pre Colour Shampoo to remove any buildup in your hair before applying your chosen blonde hair dye
- Lighten your hair with a dedicated Hair Lightening Kit to ensure a clean, pale base that allows your chosen blonde shade to show up true to tone
- Use a hair toner, such as Directions’ own White Toner, to remove any of the yellow, orange or brassy tones that hair lightening can leave behind
- After colouring, use a Colour Protecting Shampoo and Conditioner to preserve your blonde shade and prevent brassiness creeping back in over time
With the right steps, achieving a beautiful, brass-free blonde at home is absolutely within reach.
Can I use Directions blonde hair dye for grey hair?
Yes. We specially formulated our blonde hair dyes for complete, root-to-tip coverage, so you can eliminate any unwanted greys and achieve a bright, beautiful colour.
However, for the best results, we recommend pre-lightening your hair. Grey hairs can be more resistant to absorbing colour, so this step helps ensure that your blonde shines through.
As always, perform a strand test first to see how the blonde hair dye develops before full application.
Become a Directions blonde hair dye wholesaler
Want to stock the UK's most radiant blonde hair dyes? Become a Directions wholesaler today and enjoy exclusive discounts on bulk orders across our full range of blonde hair colours – trusted by salons, stylists and colourists globally.
