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Directions Black Semi-Permanent Hair Dye
Discover your darkest, most dramatic look with our range of black semi-permanent hair dyes. Boost your shade between salon visits, add intensity to your natural black hair colour, or go in a bold new direction – our deep-conditioning hair dyes deliver even coverage and a depth that’s both classic and contemporary.
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The home of semi-permanent hair colour
From jet-black shades to rich black cherry: Discover the best black hair dyes
Black is a shade that’s hard to ignore – powerful, elegant and mysterious. With Directions semi-permanent black hair dye, you unlock all this and more, with deep, intense tones that take this classic natural colour to the next level.
From the richest jet-black, raven hair, to dark, sophisticated shades with subtle red and plum undertones, our black hair dye range shows the diversity of this colour, and gives you the freedom to express every side of yourself.
- Even coverage: Enjoy smooth, even black hair colours from root to tip – perfect for refreshing regrowth or seamlessly blending roots
- Nourishing, conditioning formulas: Vegan-friendly, cruelty-free black hair dyes that condition as they colour for soft, healthy results
- High-shine, salon-worthy finishes: Black shades formulated to deliver glossy, polished looks that enhance hair’s natural dimension
So whether you want to boost colour between salon visits, enhance the richness of your existing shade, or blend over your unwanted roots – Directions makes it effortless to achieve high-shine, professional-level results.
Choose dark. Choose intense. Choose depth. Choose Directions black hair dye – part of our Rich Naturals range.
The richest, darkest black hair dyes, based on 40 years of expertise
Since 1981, Directions has perfected the art of semi-permanent hair colour. Our black hair dyes are no exception – specially crafted formulas that do more than deliver sophisticated, intense colours – they condition and cleanse to leave hair soft, shiny and full of life.
Ammonia, peroxide and PPD-free, our professional black hair dyes ensure salon-quality results and even, even coverage. So whether you just want to touch-up your roots, experiment with a purple-black or red-black hue, or complete an all-over colour transformation, Directions gives you the freedom to find your perfect black shade.
Vegan-friendly, cruelty-free black hair dye
We believe in healthy, ethical hair colour above all else. We’re a PETA Cruelty-Free & Vegan certified company, producing 100% vegan-friendly, cruelty-free black hair dyes that are never tested on animals.
In addition, all black hair dye pots are produced from recycled ocean plastic, and our packaging is fully recyclable. Choosing Directions is a win for your hair and a win for the environment!
The perfect shade of black for every mood and moment
Black is not a single colour – it's a spectrum of different hints, hues and tones to match different skin tones, styles and situations. Whether you’re looking for the most natural black hair colour, or add dimension with subtle red and purple undertones, we help you find your best black shade.
Soft black hair colours
Sometimes a softer, lighter black hair colour can be the most refined and elegant approach, often highly effective for warm and dark skin tones.
Our Black Amethyst colour helps you achieve this softened effect. A dark, glossy black infused with undertones of plum and aubergine, this purple-black hair dye offers a sophisticated edge to an enduring shade that stands out from the crowd.
Dark black hair colours
Maybe you want the darkest of the dark. A jet-black hair dye that delivers the drama with unmatched depth, intensity and a timeless shine.
If this sounds like you, then you need Onyx – our darkest black hair dye yet. A true raven black shade with a sleek, mirror-like finish, Onyx is perfect for those seeking maximum intensity in every strand.
Get creative: Mix and blend your perfect black hair colour (H3)
Feeling bold? Then mix it up! All Directions black hair dyes are mixable with our full range of Rich Naturals and Vivid Colours, so you can experiment with different combinations to find the shade of black that speaks to you.
Whether it’s blending a blue-black shade that evokes the night sky, mixing black and brown hair dye for a softer, dark chocolate tone, or creating a multi-coloured effect with several of our hues – Directions lets you find the shade of black you were born to wear.
Enjoy even coverage (H3)
Say goodbye to your unwanted roots. Our black hair dyes for grey hair offer complete, even coverage and a soft, natural finish every time.
From more focused root application and topping up your tone, to an all-over colour refresh – revitalise your look with Directions black hair colour.
Get salon-quality black hair colour at home
Our black semi-permanent hair dyes are designed to be easy to use, whether you’re a seasoned stylist or dyeing your hair black for the very first time.
From quick root application to a total hair transformation, our ammonia-free and PPD-free black hair colours deliver smooth, even coverage with minimal effort.
Bold raven hair finishes, subtle soft black tones, or a creative ombre effects – Directions makes professional-quality colour achievable from the comfort of your home.
Our top tips for how to dye your hair black
For the most vibrant, lasting results when dyeing your hair black at home, follow our expert tips:
- Use Pre Colour Shampoo to maximise dye penetration, and avoid any heavy conditioners before applying
- Choose a special Colour Protecting Shampoo and Colour Protecting Conditioner to maintain your black hair colour for longer
- For the boldest finish, pre-lighten your hair with a Hair Lightening Kit
- Wash hair less frequently – 2-3 times per week maximum – and rinse with cool or lukewarm water
- Use a UV protectant spray or products with sun protection
- Reduce your usage of heated curling irons and hair straighteners
Following this advice before and after dyeing your hair black helps you maintain dynamic, healthy black hair with incredible shine and smoothness.
Want to fade your black hair? Switch to a clarifying shampoo and wash your hair more often using warm water, and your natural colour should return shortly.
Your perfect black shade awaits at Directions
Natural black hair colour has never been bolder. From solid raven-black shades, to multi-dimensional purple-black and red-black combos, Directions’ black hair dye empowers you to create a deep, intense look that’s uniquely yours.
From refreshing fade in your hair, to adding depth and dimension that covers over any unwelcome roots. These are black hair colours elevated by quality that’s beloved by stylists, salonists and colour-lovers worldwide – natural, nourishing, and effortlessly contemporary.
Embrace your dark side. Choose Directions black hair dye.
Gallery
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
Black hair dye FAQs
What black hair colour is best for my skin tone?
When deciding what black hair colour matches your skin tone, you need to consider if your skin’s undertone is warm, cool or neutral.
For warm undertones, jet black colours with blue undertones and soft black shades with warmer brown or red notes are flattering options for those with fair or olive complexions.
For cool undertones, a pure or cool-toned black works well, as it enhances the natural blue and pink hues of the skin.
For neutral undertones, you can typically experiment with black hair shades across the spectrum.
Remember, this is just a guide. Many shades of black have subtle undertones that can complement different skin tones. If you want advice on what black hair dye is best for your skin tone, we recommend talking to a salon professional.
Do I need to bleach my hair before using your black hair dyes?
No. Our black hair dyes can be directly applied to your natural hair colour, but results can vary based on the darkness and intensity of your base tone.
Using a Hair Lightening Kit before dyeing your hair black prevents these issues, meaning your hair will more closely match the expected colour.
Can I directly apply your semi-permanent black hair dye to dark hair?
Thanks to the darkness and richness of our black hair dyes, you should be able to directly apply these colours to your naturally dark hair.
Nevertheless, to achieve the desired results, it may be beneficial to use a Hair Lightening Kit before dyeing your hair black. This helps ensure the black hair colour appears as intense and visible as you intended.
Can I use Directions black hair dye for grey hair?
Yes, Directions black hair dyes provide 100% grey coverage, replacing those dull strands with a bolder, more vibrant black shade.
Although black dye can be applied directly onto grey hair, we recommend pre-lightening for the best results, as this helps the black pigments to adhere to your hair.
As always, perform a strand test first to see how the colour develops on your specific hair type before full application.
Can I mix Directions black hair dye with other colours?
Yes, you can. All of our black semi-permanent hair dyes are fully mixable with other colours in our Rich Naturals and Vivid Colours range, so you can blend to your heart’s content to create your own custom shades.
Of course, the depth and darkness of our black hair dyes mean it will likely overpower some of our lighter shades. However, you may want to try mixing it with a darker red, blue or purple to add a dynamic new dimension to your look.
Alternatively, black hair is arguably the most versatile base to create effective colour combinations, such as:
- Black and red hair for a sharp, classic contrast
- Black and blue hair for a deep, cool-toned effect
- Black and purple hair that captures the essence of twilight
- Black and yellow hair for a bumblebee style
Check out our full range of semi-permanent hair colours and see what combinations you can create.
Become a Directions black hair dye wholesaler
Stock your shelves with our intense, elegant range of black hair colours. Become a Directions wholesaler today for special discounts on bulk orders of our distinctive black hair dyes – trusted and used by salons, stylists and DIY colourists worldwide.
