Carnation Pink
100ml pot£5.50
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Directions Pink Semi-Permanent Hair Dye
Unleash your individuality with our show-stopping semi-permanent pink hair dyes. From delicate pastel pink to bright neon tones – our fully mixable pink hair colours suit every style, giving you the confidence to express yourself while keeping your hair healthy, soft and full of shine.
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Explore all things pink hair dye
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2025 isn’t just a refresh. It’s a reinvention. We’re making bold moves – from new and improved products, to completely new colour ranges. Let’s make it bold. Let’s make it bright.
The home of semi-permanent hair colour
From subtle baby pink to intense cerise: Discover the boldest range of pink hair dyes
Think pink, then think louder. Whether you're feeling soft rose-gold, pretty pastel, or you're ready to crank it up with hot pink or full-throttle magenta, the Directions pink range has the shade to match your mood, your moment, and your style.
From dreamy blush tones to bold, high-impact brights, our pink dyes are built for colour that pops and formulas that care. Easy to apply, long-lasting, and totally fuss-free – they've been loved by DIY rebels and salon pros for over 40 years. No harsh chemicals. 100% cruelty-free. All the punch, none of the compromise.
Ready to turn heads? Choose confident. Choose playful. Choose Directions pink hair dye.
Over 40 years of stunning pink hair shades
Since 1981, we’ve been delivering pink shades with purpose – bold, expressive, and made to suit every look, mood and personality. Proudly crafted in the UK, our pink hair dyes are all about high-impact pigment, hair-loving care, and ethical colour you can feel good about.
No ammonia. No peroxide. No PPD. Just vibrant, fade-resistant colour powered by vegan formulas that condition while they work. With built-in antistatic and emulsifying properties, every shade leaves your hair looking smooth, shiny and selfie-ready.
With decades of colour expertise and a reputation built on performance and trust, Directions pink is the go-to for stylists, salons, and pink hair lovers across the globe.
Vegan-friendly, cruelty-free pink hair dye
Our temporary pink hair dyes combine salon-quality colour with a firm commitment to ethical manufacturing standards. Every product is 100% vegan-friendly, and as a PETA Cruelty-Free & Vegan certified brand, none of our dyes are tested on animals – never have, and never will be.
Plus, as our signature pots are made from recycled ocean plastic, choosing Directions pink hair colour means you’re not only being kind to your hair, but also to the planet.
Express yourself: Pink shades for every style
Pink hits that sweet spot – playful, wearable, and made for anyone ready to switch things up. Whether you’re dyeing for the first time or you’ve got a full colour closet, pink is always a vibe.
Craving a soft pastel glow or a full-blast neon pink moment? Want to add a subtle tint, dip-dyed tips, or go all in with full coverage? Whatever your hair base – brunette, blonde, or anything in between – we’ve got the perfect pink to match your canvas.
So if you’re hardcore into Barbiecore, seeking a sophisticated dusty pink shine, or want to raise the volume with a striking raspberry or bubblegum pink. However you wear it, our vibrant pink hair colour collection is made to move with your mood.
Dark pink hair dyes
If you want to directly apply pink dye on brown hair or darker hair, Cerise is the colour for you.
As iconic as it looks, this strong, deep pink hair dye leaves a lasting impression on anyone who sees it, wears it and can’t live without it. Rich and lustrous, Cerise can provide a distinctive pink tint on darker hair tones.
However, for the most vivid, best results, we recommend applying Cerise and our pink hair colours on pre-lightened hair. You can achieve this with our high-quality, professional-grade hair lightening kits – specially formulated to make every strand irresistibly soft and shiny.
Light pink hair dyes
Looking for something more subtle and graceful? For blondes, light brown hair, or pre-lightened bases, these soft, warm hues show off pink at its most playful – from dirty pink shades to creamy pastel pinks.
- Pastel Pink: Light, bright and forever on-trend – our Pastel Pink dye provides a vibrant pop of candy floss colour that stands out from the crowd.
- Pastel Rose: Don’t let this delicate flower fool you – Pastel Rose packs a punch of colour with dreamy dusty pink tones, ideal for that classic rose gold style.
Bold, bright pink hair dyes
Make a statement with our selection of eye-catching, vibrant pink shades that are simply impossible to ignore:
- Carnation Pink: Seeking an exquisite hot pink colour? Carnation Pink is a brilliantly bright and lively shade that leaves your hair in full bloom, providing a powerful neon pink shine.
- Flamingo Pink: Get ready to ruffle some feathers. Flamingo Pink takes inspiration from one of the animal kingdom’s boldest creatures to produce a shocking raspberry pink look.
Get creative: Mix, blend, and make pink your own
Want to create your own custom look? All of our pink shades are fully mixable with each other and the rest of the Directions range.
Whether you want to make a magnificent magenta by combining pink and purple hair dye, or blend pink and orange dye to produce a perfect peach – let your imagination run wild with our versatile, semi-permanent hair colours.
From soft and subtle to fierce and fluorescent – find the perfect pink shade to match your mood.
Achieve salon-quality results at home
From full coverage to dip-dye, ombre and streaks – applying Directions pink hair dye is quick, fun and beginner-friendly.
Whether you're trying out a temporary pink hair colour for the first time or adding a new go-to shade to your kit, our easy-to-follow guides make it simple to achieve spectacular pink shades. Our semi-permanent pink hair dyes are stocked by salons and hair stylists globally, and we design our colours so you can achieve the same results at home.
For best results, we always recommend doing both a strand test and a patch test before applying, especially when working with sensitive skin or combining with other pink hair products.
Whatever your experience level, achieve salon-quality pink hair results in the comfort of your own home with Directions pink hair dye.
Top tips for powerful, playful pink tones
Want your pink hair to stay brighter for longer? Follow these expert tips for better fade protection:
- Use Directions pre-colour shampoo to prep your hair for maximum dye penetration
- Avoid using heavy conditioners before colouring your hair pink
- Pre-lighten your hair with our hair lightening kits for a bold, vibrant finish, so your pink shade isn’t consumed by darker hair
- Use gentle colour-protecting shampoo and conditioner to protect your pink hair colour, while ensuring soft, manageable hair with a sumptuous shine
- Wash your pink hair less frequently once dyed – ideally no more than 3 times per week – and rinse with cool water to seal in colour
- Use a UV protectant spray or hair products with built-in sun protection
- Reduce the heat on curling irons or straighteners when creating your fantastic pink hair styles
Taking these steps before and after dyeing your hair will help maximise the longevity and vibrancy of your pink hair colour.
What if it’s time for a change? If you want to remove pink hair dye, wash it out faster by using clarifying shampoos and using hotter water.
For more expert tips on how to dye your hair pink, please refer to our professional How-To Guides.
Find your perfect pink with Directions hair dye
Whether you’re going soft and subtle or loud and luminous, Directions pink hair dye is all about creating colour that feels unapologetically you.
From glowing pastels to bold brights, our salon-quality, vegan formulas deliver serious pigment without the harsh stuff. No ammonia. No peroxide. No PPD. Just vibrant, lasting colour trusted by stylists, salons, and first-time dyers around the world.
With 40+ years of colour expertise and a love for fearless self-expression, Directions is your go-to for bold, semi-permanent pink hair colour – made in the UK, made for standout hair.
So go ahead – pick your pink, mix it up, and make it yours.
DIRECTIONS PINK: As Seen on You!
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
Pink hair dye FAQs
What is the best pink hair dye for vivid results?
The best pink hair dye for intense, vibrant colour is rich in pigment and formulated to condition the hair as it colours.
Directions offers a wide variety of semi-permanent pink hair dyes, delivering bold results on pre-lightened or naturally light hair. From bright neon pink to pastel pink, our range is designed for vivid shine and long-lasting results.
How light does my hair need to be to dye it pink?
To achieve true pink hair colour, we recommend pre-lightening to a pale blonde (level 9 or 10), especially for lighter shades like Pastel Pink or Pastel Rose.
Darker or more saturated pinks may still show up on medium blonde or light brown bases, but for full vibrancy, pre-lightened hair is ideal.
Does pink hair dye work on dark hair?
For best results and brighter colours, we recommend applying our pink hair colours to pre-lightened hair or naturally light bases, such as blonde and light brown hair.
Darker pink hair shades, such as Cerise, may be applied directly to darker hair, producing a stylish and noticeable pink tint. Our hair dyes are also ideal for creating pink highlights that offset your natural darker tone, or for achieving eye-catching ombré effects.
Can I apply Directions pink hair dye to brown hair?
Yes – though the results will vary depending on your base. Richer tones like Cerise or Flamingo Pink may show up as a subtle tint or hue on brown hair, but for a brighter, more visible finish, we recommend pre-lightening.
Can I use Directions pink hair dye on grey hair?
Yes, you can use Directions pink hair dye on grey hair – but the final result may vary depending on your hair’s texture, porosity and natural undertone. Grey or white hair can sometimes be more resistant to colour, meaning some pink shades may appear softer or more pastel than expected.
For the most vibrant finish, we recommend pre-lightening the hair, especially if you're aiming for brighter tones. That said, softer shades like Pastel Pink or Pastel Rose can create beautiful, subtle tints directly on grey hair.
As always, we recommend a strand test first to see how the dye takes on your specific hair before applying it all over.
Become a Directions pink hair dye wholesaler
Want to stock your shelves with the UK’s best collection of pink hair dyes? Become a Directions wholesaler today. Trusted by salons, stylists and colourists worldwide, discover the benefits of being a bulk supplier of our passionate pink shades.
