Stormy Grey
100ml pot£5.50
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Directions Grey Semi-Permanent Hair Dye
Express yourself with our eye-catching range of semi-permanent grey hair dyes. From icy silver to deep charcoal, our grey hair colours are made to stand out – delivering vivid tones and intense shine in every shade, while keeping your hair nourished and smooth.
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Explore all things grey hair dye
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The home of semi-permanent hair colour
From metallic silver to deep ebony: Explore the best and boldest grey hair dyes
Grey has never looked so alive. Whether you’re chasing a smokey slate finish, a bright platinum silver, or a moody, stormy grey, our powerful grey hair dyes bring high-impact colour to every strand. Forget “natural-looking” grey – this is grey with personality.
Crafted for intense colour and vibrant results, our vegan-friendly, cruelty-free grey hair colours are easy to apply, mixable and kind to your hair. Whatever your shade, Directions grey hair dyes unlock bold, creative looks that turn heads – from the shimmering glow of Silver to the deep drama of Ebony.
With no harsh chemicals like ammonia, peroxide or PPD, our hair-loving formula delivers soft, glossy results that last. So whether you're experimenting with a new look or dialling up your signature style, our bold grey hair dyes bring serious attitude and next-level shine.
Choose vivid, eye-catching colour. Choose Directions grey hair dye.
Over 40 years of daring grey shades
Since 1981, Directions has led the charge in creative hair dye – and our iconic grey range is no exception. These aren’t soft, natural greys – they’re smouldering silvers and cool-toned charcoals that show up and stand out.
Lovingly made in the UK and used around the world by colour lovers, salons, and stylists alike, our grey dyes combine high-impact colour with hair-loving ingredients. Free from harsh chemicals like peroxide, ammonia and PPD, our formulas protect treated hair while delivering vibrant hair colour with serious staying power.
With every pot made from recycled ocean plastic and formulas that are 100% vegan and cruelty-free, you can feel good about what’s going on your head – and going down the drain.
Cruelty-free, vegan-friendly grey hair dye
With every pot made from recycled ocean plastic and formulas that are 100% vegan and cruelty-free, Directions grey hair dyes let you feel good about what’s going on your head – and going down the drain.
PETA-certified and ethically manufactured – because standing out shouldn’t come at the planet’s expense.
Powerful grey hair shades to express your darker side
Looking to move beyond natural grey hair or classic hair colours? Want a shade that adds impact, mood and edge? Our bold grey dyes are made for those who dare to do things differently.
From icy-cool metallic silver tones to the fierce majesty of a stormy grey sky – discover the definitive collection of grey dyes.
Dark grey hair dyes
Moody, dramatic and full of depth. If you’re looking for impactful grey dyes for dark hair, our most powerful grey shades have you – and your hair – covered:
- Stormy Grey: A bold, storm-swept look that refuses to blend in, Stormy Grey’s dynamic, metallic ash-grey hair tones bring a thunderous intensity to your look
- Ebony: The deepest, darkest shade in the Directions range, Ebony’s black-grey shade envelops your locks in a lustrous shine with a natural undertone of red
Of course, while our darkest grey hair colours can add a spectacular shimmer or tantalising tint to any natural hair tone, for the most vivid results, we recommend pre-lightening your hair before application.
Light grey hair dyes
Cool, clean and ultra-reflective. Our lighter grey shades bring brightness and a modern edge to your hair:
- Silver: Icy-cool tones give this seriously metallic shade of Silver a breathtaking shine. Unlock our classic platinum silver hair dye for a rich, luxurious look
- Slate: A smouldering steel grey with silver-blue tones, Slate delivers a sleek, sophisticated hair colour that will rock your world
Get creative: Mix, blend, and make grey your own
All of our temporary grey hair dyes are fully mixable – meaning you can create custom shades tailored to your style, skin tone and mood. From subtle tints to full-on steel shine, you can blend our grey hair products however you like – the options are truly endless.
Why not blend in our wider range of Directions hair colours? Combine grey and purple for a luscious lavender tint. Merge green and grey hair tones for an earthy sage effect. Maybe even mix in some white toner for a crisp pastel grey finish.
With Directions grey hair dye, your only barrier is your own imagination.
Achieve salon-quality results at home
Our grey hair dyes are designed for easy application at home, whether you're a total beginner or an experienced colourist. From full-head coverage to dip-dye, highlights or shadow roots, our ready-to-use vegan formulas make application effortless.
With clear instructions and no developer needed, you can achieve vibrant hair colour with every use. Just make sure you carry out a strand test and patch test beforehand to stay safe, and apply to bleached or pre-lightened hair where possible.
Top tips for long-lasting grey colour
Our grey shades will wash out gradually, but to make the most of your look and lock in the vibrancy:
- Use a pre-colour shampoo to improve dye absorption
- Avoid heavy conditioners right before applying your grey dye
- Pre-lighten with hair lightening kits for a brighter, more vivid result
- Use colour-safe, sulfate-free shampoo and conditioner
- Rinse hair with cool or lukewarm water and wash it less frequently
- Protect with UV spray and avoid high-heat styling tools
These easy tips will help your silver grey hair stay shiny, smooth and full of life for longer.
Want to try another shade or colour altogether? Get rid of your grey hair faster by using a clarifying shampoo and washing with warm water.
For more expert tips on how to dye your hair grey, please refer to our professional How-To Guides.
Go beyond the ordinary with Directions grey hair dye
This isn’t your standard “natural-looking” grey hair colour. This is bold, expressive, and made to be seen. Whether you're chasing ash grey, light silver hair, charcoal tones or stormy blends, Directions offers the best grey hair dye to suit your style, your attitude and your vibe.
Vegan formula? Check. Cruelty-free? Always. Harsh chemicals? Never. Just vivid, mixable grey dye that delivers intense colour, eye-catching shine and salon-worthy results every time.
Ready to change things up? Go silver. Go slate. Go stormy. Go bold. Directions grey hair dye – for those who live to make a statement.
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
Grey hair dye FAQs
What is the best grey hair dye for vivid results?
The best grey hair dye delivers high pigmentation, a nourishing formula, and a finish that stays bold, sleek and modern.
At Directions, our semi-permanent grey hair dyes are made for intense colour and shine – not for subtlety. From metallic Silver and dusky Slate to moody Stormy Grey and inky Ebony, our grey hair products are fully mixable and designed to keep hair soft, healthy and strikingly vibrant.
For the best results, apply to bleached or pre-lightened hair.
How light does my hair need to be to dye it grey?
To achieve a vivid silver hair colour or light grey hair dye result, we recommend pre-lightening your hair to pale blonde (levels 9–10).
However, our darkest shades of grey, including Ebony and Stormy Grey, may show up well on brown hair or darker hair shades.
Does grey hair dye work on dark hair?
Our grey hair dyes – especially lighter tones like Silver or Slate – will not appear clearly on dark hair unless it’s been pre-lightened. To bring out the best silver or grey hair colour, we recommend using our specially formulated hair lightening kit first.
For those with naturally dark brown hair or black hair, consider using deeper tones like Ebony or Stormy Grey – or layer your grey dye over pre-lightened strands for a more visible, intense colour.
Does your Directions grey hair dye work with brown hair?
You can apply light grey hair dye to brown hair, but the results will be more subtle and muted. Grey and silver hair colour needs a lighter base to show up vibrantly.
Darker dyes like Ebony may work on brown hair without bleaching, but always perform a strand test first to check if the results meet your expectations.
Can I mix Directions grey hair dye with other colours?
Absolutely! All of our grey hair colours are fully mixable – so you can customise tones to suit your mood or aesthetic.
Popular mixes include:
- Grey and purple hair for an amethyst or smoky lavender tone
- Blue-grey hair for a deep, stormy feel
- Green-grey hair for something edgy and unconventional
- Black and silver hair for contrast or ombré looks
Get creative and mix to match your mood, outfit or the season.
Become a Directions grey hair dye wholesaler
Want to stock the boldest range of grey hair dyes? Become a Directions wholesaler today. Trusted by salons and stylists worldwide, our iconic grey hair colours include everything from striking Silver to deep, dramatic Ebony – all vegan, vibrant, and made in the UK.
