

Flame
100ml pot£5.50
Unleash your boldest self with our fiery, cruelty-free range of semi-permanent orange hair dyes. From zesty copper tones to bright fluorescent shades, our mixable orange hair colours suit every skin tone and style, while keeping your hair healthy and shiny.
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Cherry red is the standout hair colour of 2025, and Directions shows you exactly how to pull it off.
Get your festival look with Directions – your summer of bold colour starts now.
2025 isn’t just a refresh. It’s a reinvention. We’re making bold moves – from new and improved products, to completely new colour ranges. Let’s make it bold. Let’s make it bright.
Orange is a colour of confidence, warmth and fearless self-expression – and our orange hair dyes turn that energy into reality. From soft peachy pastels to burnt copper tones and full-blast fluorescent fire, our orange dyes bring serious heat and even more attitude.
Whether you’re DIY-ing at home or working your magic in the salon, our semi-permanent formulas are easy to use, kind to hair and built to blend. Go bold with a ginger glow, dial it deeper with auburn vibes, or mix your own custom sunset – the power’s in your hands.
Want to stand out? Choose bright. Choose loud. Choose Directions orange hair dye.
Since 1981, we’ve been leading the charge in fearless colour. Made with care in the UK and trusted worldwide, Directions orange hair dye is loved by stylists, salons, and bold self-stylers for its knockout results and hair-first formulas.
Our vegan-friendly dyes are free from ammonia, peroxide and PPD – so they’re gentle on your scalp and kind to your hair. With built-in conditioning, anti-static and emulsifying properties, every shade nourishes while it colours, leaving you with smooth, glossy, fire-bright results.
From rich copper tones to fierce flame and punchy tangerine, our orange hair colour range is made for every look, every mood, and every moment of self-expression.
Our non-permanent orange hair dye is created using a 100% vegan formula and never tested on animals. As a PETA-certified Cruelty-Free & Vegan brand, our ethically manufactured dyes let you colour your hair with complete peace of mind.
Plus, all of our beloved pots are made from recycled ocean plastic – so you’re not only being kind to your hair, but kind to the planet too.
From soft pastels to bold, high-voltage brights, orange is one of the most versatile shades in the game. It works across a wide range of skin tones and lets you dial it up or down – subtle glow or full-blown statement? Your call.
Chasing that golden ginger glow? Going full sunset? Or ready to light it up with fluorescent orange? Whatever your style, mood or inspo, our orange hair colour collection has a shade that hits just right – and makes it yours.
Our deeper orange shades bring richness, warmth and vibrancy to every strand. If you’re looking for bold orange tones that still show up on darker hair, these shades can produce eye-catching orange tints, shimmers and ombré effects.
While many of our darker orange shades look great on natural bases, we always recommend using our hair lightening kits for the boldest, most vibrant orange hair colour possible.
For bleached, light blonde or pre-lightened hair, our orange shades can reach new levels of brilliance. From playful orange pastels to bright, in-your-face shades, these tones create vivid, show-stopping styles perfect for self-expression.
Got a vision? Let’s bring it to life. Our fully mixable orange shades are made to play – blend them to create your perfect tone, from rich auburn and burnt orange to classic copper and natural ginger. No rules. No limits. Just your colour, your way.
Thinking orange and blonde? A pink-and-orange ombré? Maybe a bold black-and-orange split-dye moment? Express yourself through colour combinations that reflect your personal style – from soft amber tones to full-on flame orange.
From soft orange tints to full-on fiery fades, whether it’s a festival switch-up or a long-term glow-up, we’ve got everything you need to experiment with total freedom – and make your look unforgettable.
Directions orange hair dye is made for easy application and vivid results – no salon visit required. Whether you’re new to hair dye or a seasoned pro at changing hair colours, our products guide you every step of the way.
With clear, easy-to-follow instructions and advice on colour preparation, we explain every step of the process to achieve vibrant, expressive shades.
We always recommend performing both a strand test and a skin patch test before applying our orange hair dyes. This will give you complete confidence that your hair colour will turn out exactly as you hoped, and that you won’t suffer any irritations and allergies.
From ombré effects to full-head coverage, our orange dyes let you explore the latest hair colour trends with confidence, whether you’re a DIY colourist, a salon professional or a freelance stylist.
Want your vibrant orange hair to last? Here are some expert dyeing tips to get the most out of your colour and minimise fading:
With the right aftercare, your orange hair colour will stay vivid, soft and glossy – just how it should be.
Whether you're keeping it soft with pastel peach or going full-on psychedelic sunset, Directions orange hair dyes are made to fuel your creativity and turn up the vibrancy.
From rich auburns and copper tones to neon brights and citrusy fades, every shade is designed to spark confidence, celebrate self-expression, and unlock your standout style. Our vegan, salon-quality formulas are free from harsh chemicals, easy to apply, and made for everyone – from first-time dyers to full-time stylists.
Change your colour, change your mood – and do it your way with Directions orange hair dye.
DIRECTIONS ORANGE: As Seen On You!
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
The best orange hair dye for vibrant colour is one with high pigmentation and a nourishing formula that keeps your hair soft, shiny and healthy.
At Directions, our semi-permanent orange hair dyes are crafted for bold, expressive results. From fiery fluorescents to bright coppers and burnt orange tones, our range offers vivid, long-lasting shades that look incredible on pre-lightened or naturally light hair.
For the brightest, most accurate orange hair colour – especially for light orange, neon orange, or pastel orange shades – we recommend pre-lightening your hair to a pale blonde (level 9 or 10).
Our darker orange colours, like Flame or Tangerine, can show up on medium blonde or light brown hair, but for best results and maximum vibrancy, a lighter base is ideal.
To achieve the most vibrant results with orange hair dye for dark hair, especially with lighter or more fluorescent shades, pre-lightening is recommended.
That said, richer tones like Flame or Tangerine can still add a noticeable tint or soft shimmer to darker hair without bleaching.
You can also create bold orange ombré effects or use orange shades as highlights on brown or black hair for a dimensional finish.
Many of our darker orange hair dyes, such as Flame or Tangerine, will show up as warm tints on brown hair.
For a more intense, vibrant finish (especially with bright orange or neon tones), pre-lightening is recommended. A strand test will help you understand how each shade appears on your unique base colour.
Yes – our semi-permanent orange hair dyes can be used on grey or white hair. However, the final result may vary based on your hair’s texture and porosity.
Grey or white hair tends to be more resistant to colour, which means certain shades may appear more muted or may not take as strongly on the first application. Lighter tones like Apricot may produce a soft peachy glow, while deeper shades like Tangerine may not produce the intended fiery, vibrant tones.
For full vibrancy, pre-lightening may still be helpful on more resistant grey strands. As always, perform a strand test first to see how the colour develops on your specific hair type before full application.
Looking to stock up on high-quality orange hair colours? Become a Directions wholesaler and offer your customers bold, expressive shades trusted by salons, stylists and colourists worldwide. Join our network of bulk suppliers and bring the best orange hair dye to your shelves today.