Pillarbox Red
100ml pot£5.50
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Directions Red Semi-Permanent Hair Dye
Express yourself with our vibrant, cruelty-free range of semi-permanent red hair dyes. From bold and fiery, to darker, subtler shades – our fully mixable red hair colours suit every style, while keeping your hair healthy and glossy.
Showing 1 to 16 of 16 results
Pillarbox Red
4x100ml pots£16.50
Dark Tulip
100ml pot£5.50
Dark Tulip
4x100ml pots£16.50
Tulip
100ml pot£5.50
Tulip
4x100ml pots£16.50
Rose Red
100ml pot£5.50
Rose Red
4x100ml pots£16.50
Poppy Red
100ml pots£5.50
Poppy Red
4x100ml pots£16.50
Vermillion Red
100ml pot£5.50
Vermillion Red
4x100ml pots£16.50
Rubine
100ml pot£5.50
Rubine
4x100ml pots£16.50
Neon Red
100ml pot£5.50
Neon Red
4x100ml pots£16.50
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Explore all things red hair dye
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The home of semi-permanent hair colour
From classy coppers to deep burgundies: Discover the boldest range of red hair dyes
Looking to turn heads? Red’s your shade. Whether you’re all about deep crimson, sultry burgundy or vivid cherry red, our iconic red hair dyes bring intense colour and serious shine – the kind that doesn’t just show up, it shows off.
Super easy to apply, long-lasting and kind to your hair, these reds were made for everyone – whether you’re mixing it up at home or doing your thing in the salon. From the electric pop of Poppy Red to the rich, moody vibes of Dark Tulip, our red hair colours are designed to work across all hair types, tones and skin shades.
Ready to level up your look? Go bold, spark that confidence, and let your hair do the talking.
Choose fire, flair, and full-on colour. Choose Directions red hair dye.
Creating eye-catching red hair colours for over 40 years
Since 1981, we’ve been leading the charge in bold, beautiful red hair dye – made for every mood, every moment and every kind of self-expression. Crafted with care in the UK and loved worldwide, Directions red is all about colour that hits hard, feels good, and never compromises on ethics.
Our fade-resistant red hair dyes are free from harsh chemicals like ammonia, peroxide and PPD, with meticulously tested formulas that nourish hair from top to bottom. Packed with conditioning, cleansing and anti-frizz power, our red dyes don’t just colour – they care. Think smooth, glossy, standout hair that feels as good as it looks.
With over four decades of colour expertise and a global following of stylists, salons and colour lovers, Directions is the name you trust when it comes to red dye that really delivers.
Vegan-friendly, cruelty-free red hair dye
Our non-permanent red hair colours are the ultimate blend of quality, vibrancy, and ethical production. All of our products are 100% vegan-friendly, and as a PETA Cruelty-Free & Vegan certified company, none of our products have ever been tested on animals.
Plus, with all our red hair colour pots made from recycled ocean plastic, by choosing Directions you are not only being kind to your hair, but to the environment too!
Spectacular red shades to suit every style
Red can keep it low-key or go full throttle – that’s the beauty of it. If you're just starting out, a softer, more natural red is the perfect way to dip your toe into bold colour without diving all the way in.
Or maybe you're ready to turn up the volume? From rich, radiant tones to fire-bright neons and dreamy pastels, our red range lets you go as subtle or as standout as you like.
Whatever your vibe – classic, creative, or completely out there – there’s a red in our collection with your name on it.
Dark red hair dyes
If you want to go straight into dyeing, our darker, cool red hair tones can provide a sumptuous red shimmer or tantalising red tint that looks gorgeous on darker hair.
- Tulip: For a shade that’s in full bloom all year round, Tulip’s bold red and punchy pink tones help produce a brilliant burgundy effect on darker hair.
- Dark Tulip: Delivering a rich, wine-like shine, the deep purple and red shades of Dark Tulip ensure coverage on almost any base.
- Rubine: A luxurious ruby red shade that breaks the mould, with glimmering hues of pink for that extra touch of vibrancy.
- Rose Red: With its lustrous gloss and deep magenta tones, it’s easy to see why people fall in love with Rose Red’s passionate look.
While our richer red shades can create a classy tint on naturally darker hair, for the best and boldest results, we always recommend pre-lightening your hair before applying your chosen dye.
Light red hair dyes
For blondes, light brunettes and pre-lightened hair, our bright, warm red tones let you show off your inner fire through your hair.
- Neon Red: Turn up the volume to max with Neon Red, providing an orange-toned finish that leaves your hair absolutely electrifying.
- Poppy Red: Capturing the crisp, bright red colour of the wildflower it’s named after, Poppy Red is a true head-turner.
- Pillarbox Red: A classic colour with uncompromising brightness, Pillarbox Red gives your hair an elegant, vivacious cherry tone.
- Vermillion Red: With its rich blood-like colour and orange undertones, Vermillion Red looks amazing and makes you popular with vampires!
Get creative: Mix, blend, and make red your own
Want to create your own custom look? No problem! Our fully mixable red shades blend seamlessly together and with our wider hair colour range. Mix and match tones to your heart’s content to discover the red that’s right for you.
From coppers, auburns and burgundies that meet the office dress code, to fiery, fluorescent shades that pack a real punch. However you feel, find the perfect red to express yourself with Directions.
Achieve salon-quality results at home
Whether you're going full coverage, dip-dye, ombré or bold highlights, applying Directions red hair colour is smooth, simple and seriously satisfying.
Our at-home dyes are made for everyone – no matter if it’s your first time with a tint bowl or you’re a seasoned colour pro. With easy-to-follow instructions and prep tips included, we’ve got you covered from the first scoop to the final rinse.
We always recommend a quick strand test and skin patch test are a must – not just for peace of mind, but to make sure your colour hits exactly how you want it (no surprises, no irritation, just good vibes and great hair).
Whether you’re a DIY dye-hard or running your own salon setup, Directions red delivers bold, beautiful results – every single time.
Top tips for long-lasting red tones
Want to ensure your red hair colour retains its intensity and shine for as long as possible? Here are some expert dyeing tips for long-term fade protection:
- Use a pre-colour shampoo to improve dye penetration and avoid using heavy conditioners before dyeing your hair red
- Pre-lighten your hair with our hair lightening kits for a bolder, more vibrant finish, meaning your shade isn’t consumed by darker hair
- Use gentle colour-protecting shampoo and conditioner to protect your red hair colour for longer, while ensuring soft, manageable hair with a sumptuous shine
- Wash your hair less frequently than normal – aim for 2 or 3 times per week and rinse with cool, lukewarm water
- Use a UV protectant spray or hair products with built-in sun protection
- Turn down the heat on curling irons or straighteners
Taking these steps before and after dyeing your hair will help maximise the longevity and vibrancy of your red hair colour.
Unleash your fire with Directions red hair dye
Whether you're making a bold entrance or craving a subtle shift, Directions red hair dyes are your go-to for unforgettable colour.
From deep burgundy and smouldering ruby to neon brights and fiery scarlet, our red shades are made to empower, express and turn up the heat on individuality. First-timer or full-time colourist? Doesn’t matter – every shade delivers pro-level results, fuss-free application, and a formula your hair will thank you for.
100% vegan. Cruelty-free. Free from harsh chemicals. Just bold, unapologetic colour backed by 40+ years of know-how and a serious love for self-expression.
So go ahead – mix, match, and make it yours. Your perfect red is waiting.
DIRECTIONS RED: As Seen on You!
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
Red hair dye FAQs
What is the best red hair dye for vivid results?
The best red hair dye for vibrant colour is one with rich pigments and a conditioning formula that helps lock in intensity.
Directions offers a wide range of semi-permanent red shades that deliver bold, vivid results on pre-lightened or naturally light hair.
How light does my hair need to be to dye it red?
To achieve bold, vibrant red hair colour, we recommend pre-lightening your hair to a light blonde (around level 8 to 10), especially if you're aiming for bright or fiery reds like Neon Red or Pillarbox Red.
Darker, richer shades such as Dark Tulip or Rubine may still show up on light brown or medium blonde hair, but for the most intense, true-to-tub colour, starting with pre-lightened hair gives the best results.
Does red hair dye work on dark hair?
For the best results, we recommend applying our red hair colours to pre-lightened or naturally light hair. Our semi-permanent red shades can create subtle warmth or intense colour, depending on your starting base.
However, red hair dye can add a tint or undertone to darker hair. It is also possible if you use our darker, cooler red shades, such as Dark Tulip or Rubine.
You may also use red hair dye to create eye-catching highlights on darker hair, or achieve outstanding ombré effects.
Can I use Directions red hair dyes on grey hair?
Yes, you can use Directions red hair dye on grey hair – but results may vary depending on your hair's texture and porosity. Grey or white hair tends to be more resistant to colour, which means certain shades may appear more muted or may not take as strongly on the first application.
For best results, we recommend pre-lightening grey hair to help the red pigments adhere more effectively. Brighter shades like Pillarbox Red or Poppy Red often show up more vibrantly on grey, while deeper tones like Dark Tulip or Rubine can create a rich, dimensional look.
As always, perform a strand test first to see how the colour develops on your specific hair type before full application.
Can I mix Directions red hair dye with other colours?
Yes! All Directions red hair dyes are intermixable, so you can create a custom red tone that suits your style. Mixing red with pink, orange, or even purple tones can create unique results ranging from natural copper and auburn tones to fiery crimson and berry hues.
Plus, Directions semi-permanent red hair dye is also ideal for dazzling multi-colour hairstyles, including:
- Red and black hair
- Red and orange hair
- Red and pink hair
- Red and blue hair
- Red and green hair
Become a Directions red hair dye wholesaler
If you’re looking to stock your shelves with high-quality red hair colours, become a Directions wholesaler today. Trusted by salons, stylists and colourists worldwide, discover the benefits of being a bulk supplier of our stylish red shades.
