Directions has been bringing the world vibrant semi-permanent hair colour for over 40 years. Since the very beginning, we’ve never tested on animals and have never used ammonia, peroxide or PPD in any of our colours.
Loved by a community of trend setters, rule-breakers and countless celebrity heads over the years, our selection of vegan and mixable shades offers endless opportunities for those ready to indulge in their love of colour.
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Autumn is the season to go warmer, richer and deeper with your hair. Discover the standout shades set to define this season in 2026.
Want to tackle the brassy tones that emerge after lightening or colouring your hair? Then it’s time you became familiar with hair toners. In this essential guide, we’ll explain what hair toners do, when to use them, and how to apply them for the best possible results.
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