Directions has been bringing the world vibrant semi-permanent hair colour for over 40 years. Since the very beginning, we’ve never tested on animals and have never used ammonia, peroxide or PPD in any of our colours.
Loved by a community of trend setters, rule-breakers and countless celebrity heads over the years, our selection of vegan and mixable shades offers endless opportunities for those ready to indulge in their love of colour.
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Happy birthday to us! This February, Directions turned 45, so join us as we take a look back at what’s changed since our last major milestone…
Say hello to our all-new contemporary hair colour range – 8 more exciting reasons for you to choose Directions.
New look. Bigger size. Longer shine. Introducing our larger, sleeker shampoo and conditioner bottles in our colour care collection.
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