Directions Hair

Forget everything you thought you knew about grey hair – this isn’t a colour to cover up; it’s one to embrace. From the soft shimmer of silver to smoky ash and charcoal tones, the right grey adds a cool, sophisticated edge to any look. Here, we’re going to help you get the most from grey hair dye, from choosing your ideal shade to keeping your colour looking sharper for longer.

Warm, radiant and full of fire – copper is one of the trendiest hair colours right now, and a shade that never fades into the background. From bright and intense to cool and classic, there’s a copper to suit every style. In our ultimate guide to copper hair dye, we cover everything from picking your perfect tone to keeping your colour glowing for longer.

Yellow is anything but mellow. A colour that dazzles, glows and pops in every situation, yellow is the shade made for those who live to light up the room. In this essential guide to yellow hair dye, we’ll share our top tips for choosing your perfect tone and helping it shine all morning, noon and night.