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Directions Hair

The home of semi-permanent hair colour

Directions has been bringing the world vibrant semi-permanent hair colour for over 40 years. Since the very beginning, we’ve never tested on animals and have never used ammonia, peroxide or PPD in any of our colours.

Loved by a community of trend setters, rule-breakers and countless celebrity heads over the years, our selection of vegan and mixable shades offers endless opportunities for those ready to indulge in their love of colour.

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Latest from Directions
Explore the following selected reads – colour wisdom worth bookmarking.
The ultimate guide to pink hair dye by Directions Hair Colour
| 12 min read How-To Guides
Your Ultimate Guide to Pink Hair Dye

From Barbiecore to punk rock – pink dominates pop culture and has become one of the most popular alternative hair colours. Whether it’s a soft pastel pink, an eye-popping hot pink, or a luxurious rose gold, here’s your essential guide to finding, applying and maintaining your perfect pink hair dye.

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Directions Hair

The home of semi-permanent hair colour
The ultimate guide to brown hair dye by Directions Hair Colour
| 12 min read How-To Guides
Your Ultimate Guide to Brown Hair Dye

Whoever said brown was boring? From lighter shades of beige, hazel and ash, to the rich depth of mahogany, auburn and chocolate. These tones are timeless yet contemporary, and the right brown makes a big impression. Here, we share our tips for finding your best brunette, explain how to dye your hair brown at home, and show you how to get the most out of your favourite shade.

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Directions Hair

The home of semi-permanent hair colour

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