Flame
100ml pot£5.50
The Pre-Summer Glow ☀️
Inspired by golden hour, turn up the heat and embrace your Pre-Summer Glow with our radiant range of oranges, coppers and warm naturals.
Showing 1 to 16 of 16 results
Flame
4x100ml pots£16.50
Fluorescent Orange
100ml pot£5.50
Fluorescent Orange
4x100ml pots£16.50
Peach
100ml pot£5.50
Peach
4x100ml pots£16.50
Apricot
100ml pot£5.50
Apricot
4x100ml pots£16.50
Tangerine
100ml pot£5.50
Tangerine
4x100ml pots£16.50
Fire Opal
100ml pot£5.50
Fire Opal
4x100ml pots£16.50
Sunstone
100ml pot£5.50
Sunstone
4x100ml pots£16.50
Amberwood
100ml pot£5.50
Amberwood
4x100ml pots£16.50
FREE UK delivery on orders over £30
Rated excellent on Reviews.io
Save as you spend with Directions Rewards
Related articles
| 5 min read
News & Events
Celebrating 45 Years of Iconic Colour
Happy birthday to us! This February, Directions turned 45, so join us as we take a look back at what’s changed since our last major milestone…
The home of semi-permanent hair colour
| 5 min read
News & Events
Introducing Our NEW Rich Naturals Range: Redefining Everyday Colour with Directions
Say hello to our all-new contemporary hair colour range – 8 more exciting reasons for you to choose Directions.
The home of semi-permanent hair colour
| 3 min read
News & Events
Bigger, Bolder, Better: Meet Our Refreshed Colour Care Range
New look. Bigger size. Longer shine. Introducing our larger, sleeker shampoo and conditioner bottles in our colour care collection.
The home of semi-permanent hair colour
| 6 min read
Short Films & Shoots
The Yellow Edit: Your Ultimate Yellow Look for Summer 2025
Discover a look that’s beaming and bursting with energy… step into the warm weather with Directions’ sizzling summer yellow shade.
The home of semi-permanent hair colour
| 5 min read
Short Films & Shoots
The Orange Edit: Discover Our Summer Orange Look for 2025
Bright, bold and in bloom… embrace beach season with Directions’ red-hot summer orange shade.
The home of semi-permanent hair colour
| 6 min read
Tips & Trends
Red Hot Right Now: Cherry Red Hair Colours Taking Over 2025
Cherry red is the standout hair colour of 2025, and Directions shows you exactly how to pull it off.
The home of semi-permanent hair colour
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
Are any of your products tested on animals?
All our products are 100% cruelty-free.
We’re proud to be PETA Cruelty-Free & Vegan certified, which means that nothing in the Directions range has ever been tested on animals, and never will be.
How long do Directions hair colours last?
This may vary depending on your hair.
Your hair type and its condition will affect how long our colour stays at its most vibrant. It’s worth noting that some of our colours may leave a soft stain underneath, but gradually fades out over time. If you’re unsure, we always recommend getting advice from a professional colourist.
What colour would you recommend for my hair?
As a rule, we recommend using colours darker than your current shade.
Without pre-lightening your hair, some of our colours will only create a tint, rather than full, vibrant coverage. Our How-To Guides are full of hair colour tips and tricks, but if you’re unsure about anything, always consult a specialist.
