How-To Guides

From Barbiecore to punk rock – pink dominates pop culture and has become one of the most popular alternative hair colours. Whether it’s a soft pastel pink, an eye-popping hot pink, or a luxurious rose gold, here’s your essential guide to finding, applying and maintaining your perfect pink hair dye.

Whoever said brown was boring? From lighter shades of beige, hazel and ash, to the rich depth of mahogany, auburn and chocolate. These tones are timeless yet contemporary, and the right brown makes a big impression. Here, we share our tips for finding your best brunette, explain how to dye your hair brown at home, and show you how to get the most out of your favourite shade.

Classy coppers and punchy peaches, to rich auburns and pumpkin tones. The best orange hair dyes spark life into your look and unleash your inner fire. We share our top tips for choosing, applying and maintaining orange hair colours, so you can bring the heat all year round.

Light strawberry blondes, deep cherry reds, luxury ruby tones – there’s a shade of red hair dye for everyone. We explain everything you need to know about choosing, applying and maintaining your perfect red, so you can share your fire with the world!

Directions Hair Colour salon ambassadors give us hints and tips in introducing clients to new colours

Keeping things as green as possible is important to us here at Directions, so we asked YOU at home about your favourite ways of re-using your pots after colouring.

Become a master at DIY hair colouring in just 10 simple steps with our ultimate hair colouring guide.

Want to feel 100% about your new colour? Here's how to try before you apply with a hair strand test.

Avoid a colour catastrophe – discover our 8 major DON’Ts for hair colouring at home.