Introducing Our NEW Rich Naturals Range: Redefining Everyday Colour with Directions

Since 1981, Directions has led the way in expressive, vibrant hair colour, empowering people to experiment and express themselves boldly. That creative energy has always been at the heart of what we do, and it’s what drives us to keep evolving.

That evolution continues with Rich Naturals – a collection of sophisticated, wearable tones: deeper blacks, richer browns, and elevated coppers. Each new glossy shade is crafted with the same intensity, care, and vibrancy that define Directions.

Our Rich Naturals range is designed for those who love to keep things natural, but still express themselves to the fullest. Every colour ensures smooth, even coverage from root to tip – perfect for refreshing regrowth or blending roots seamlessly – with a nourishing, vegan-friendly formula that leaves hair soft, healthy and manageable after every application.

From the stylish copper hues of Fire Opal, to our deep, dark Onyx tone. Whether it’s boosting colour between salon visits, or effortlessly enhancing your natural tones with added richness, our 8 newest shades deliver outstanding results – with each colour coming in new, earth-toned pots.

Even coverage. Subtle, sophisticated undertones. Rich Naturals is formulated with the same care and ethical values as our 46 Vivid hair colours, so you can be sure of high-shine, salon-worthy finishes that elevate your hair’s natural dimension and help you either blend in or stand out from the crowd.

Naturally, we couldn’t launch a brand-new hair colour range without a striking, editorial-style shoot, could we? 

For this two-day shoot, we enlisted the help of our friends and colour experts, Amy Woods and Phoebe Hodkinson at Orla Salon (@orla_salon), to work their magic on some natural-looking hairstyles that would properly showcase the true richness and depth of our Rich Naturals range.

The looks were brought to life by our talented team of models who captured the essence of each shade: versatile, expressive, and effortlessly wearable. Together, they highlighted the beauty and sophistication of these deeper, more refined tones.

All models brought their unique flair to the shoot, allowing us to capture the diverse ways Rich Naturals shades can be worn and styled.

Last but not least, the makeup. Masterfully crafted by internationally acclaimed makeup artist Queen Bee (@queenbeemua_official), the radiant, dewy skin looks were chosen to enhance our models’ complexion, with understated, glossy lip colours.

Now you’ve heard about the shoot, it’s time we properly introduced you to our Rich Naturals range…

Starting with our lightest new shade, Fire Opal brings sophistication with beautiful spiced copper tones that glow with natural molten warmth. 

Showcased by Phoebe C, this incredible copper hair shade is rich, multi-dimensional and full of life.

A luscious copper that sparkles with shimmers of rusty orange in the daylight, Sunstone delivers an umber-earth shine for a beautifully polished result.

Once again modelled by Phoebe C, this shade combines golden-brown and amber tones for a finish that feels rich, luminous, and effortlessly natural.

Amberwood captures the essence of a classic rich copper, elevated with warm, ember-glow undertones that catch the light beautifully.

Modelled by Ruby Mae, this rich, dimensional shade adds natural depth and polish to any look.

Bronzite is a mineral known for its intense bronze-brown hue – a fitting description for this deep brunette shade that exudes class and sophistication.

Modelled here by Katie, Bronzite’s dark brown base, complemented with a muted bronze-red undertone, delivers natural depth and understated radiance.

Named after a material often used in Ancient Egypt for amulets and jewellery, Brown Jasper evokes that timeless luxury with a rich mahogany-brown shine.

As shown here by Phoebe H, this deep, almost-early shade is uplifted by subtle hints of red in the sunlight – an evocative twist on the conventional brunette.

Our deepest, most intense shade of brown, Bloodstone, is infused with subtle red tones that smoulder beneath the surface.

Modelled by Phoebe H, it’s a bold yet sophisticated shade, adding a bold,multi-dimensional twist to classic dark brown hair.

A dark, glossy black infused with hints of aubergine, Black Amethyst is a shade that brings refined, striking and effortlessly sleek.

As the name suggests, it reveals subtle purple hues in the light; a beautifully unique shade showcased here by Katie.

Our darkest shade yet, Onyx is the choice for those looking for black hair colour with maximum depth and intensity in every strand.

This high-shine, jet-black shade – featured here by Ruby Mae – delivers deep, flawless coverage with a sleek, mirror-like finish.