Find out what's going on in the world of Directions right here – from the latest company news and announcements, to events and special appearances.
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Happy birthday to us! This February, Directions turned 45, so join us as we take a look back at what’s changed since our last major milestone…
Say hello to our all-new contemporary hair colour range – 8 more exciting reasons for you to choose Directions.
New look. Bigger size. Longer shine. Introducing our larger, sleeker shampoo and conditioner bottles in our colour care collection.
2025 isn’t just a refresh. It’s a reinvention. We’re making bold moves – from new and improved products, to completely new colour ranges. Let’s make it bold. Let’s make it bright.
Some of our favourite experts share why they choose Directions, and showcase what’s possible with our one-of-a-kind shades.
Here’s how we made our mark at Salon International for another year running…
It’s THE date in every hair-lover’s diary – Salon International 2024 is coming this October, and Directions is planning another show-stopping return!
Get to know the icon behind many of our vivid looks as we talk to Directions Ambassador and colour queen, Lauren Yeomans.
Take a walk through our biggest, boldest and brightest stand EVER from this year’s hairdressing spectacular…
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