Bigger, Bolder, Better: Meet Our Refreshed Colour Care Range

For decades, Directions has been more than the home of the most vivid, daring semi-permanent hair colours on the market. We’ve also led the way in producing shampoos and conditioners that ensure these colours are protected and enjoyed for as long as possible.

From our Pre-Colour Shampoo, which perfectly prepares your hair to absorb your chosen colour, to our Colour Protecting Shampoo and Colour Protecting Conditioner, which preserve your shades and lock in the intensity of every tone. Our distinctive colour care range has enabled colour lovers worldwide to express themselves to the fullest.

And now it’s bigger and bolder than ever!

Following in the footsteps of our revamped hair colour pots, we’re excited to share our brand-new, larger-than-ever colour care bottles – available now for both retail and wholesale customers.

Here’s what you need to know…

Let’s start with the biggest news (literally). Our colour care products have evolved from their previous squeeze tubes to larger, eye-catching bottles.

At 350ml, these bottles are a huge 100ml bigger than our previously largest tube. It’s still the same specially-formulated, colour-friendly shampoo and conditioner you’ve come to know and love – there’s just much more of it!

That means you can protect, moisturise and amplify your vibrant shades for even longer between restocks. Less hassle, more long-lasting colour and soft, shimmering strands.

As well as being a lot bigger, our colour-protecting shampoo and conditioner bottles have been specially designed to stand out everywhere – from high street shelves to your bathroom counter!

Coloured from cap to base in our unmistakable ‘Directions Blue’ – mirroring our latest colour pots – this bolder, sleeker look means you can’t miss it when shopping either online or in-store. 

And it’s not just the bottles. Our colour care packaging is now fully recyclable and covered in our iconic blue, meaning you’ll spot your next delivery from a mile away!

With our all-new Colour Care Bundle, you get everything you need for vibrant, lasting colour with less cost and less hassle.

The bundle includes one bottle each of our Pre Colour Shampoo, Colour Protecting Shampoo and Colour Protecting Conditioner. 

Plus, for our salonists, retailers and other wholesale shoppers, you can stock your shelves with boxes of 6 shampoo or conditioner bottles, available at our typical discounted rate.