Pillarbox Red
100ml pot£5.95
Autumn in Full Colour 🍁
Experience Autumn in full colour at Directions with rich, warm and deep shades – from fiery intense reds, oranges and coppers, to natural, high-shine blondes, browns and blacks.
Showing 1 to 24 of 44 results
Pillarbox Red
4x100ml pots£17.85
Flame
100ml pot£5.95
Flame
4x100ml pots£17.85
Fluorescent Orange
100ml pot£5.95
Fluorescent Orange
4x100ml pots£17.85
Dark Tulip
100ml pot£5.95
Dark Tulip
4x100ml pots£17.85
Tulip
100ml pot£5.95
Tulip
4x100ml pots£17.85
Rose Red
100ml pot£5.95
Rose Red
4x100ml pots£17.85
Vermillion Red
100ml pot£5.95
Vermillion Red
4x100ml pots£17.85
Rubine
100ml pot£5.95
Rubine
4x100ml pots£17.85
Apricot
100ml pot£5.95
Apricot
4x100ml pots£17.85
Tangerine
100ml pot£5.95
Tangerine
4x100ml pots£17.85
Fire Opal
100ml pot£5.95
Fire Opal
4x100ml pots£17.85
Sunstone
100ml pot£5.95
Sunstone
4x100ml pots£17.85
Showing 1 to 24 of 44 results
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The home of semi-permanent hair colour
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
Are any of your products tested on animals?
All our products are 100% cruelty-free.
We’re proud to be PETA Cruelty-Free & Vegan certified, which means that nothing in the Directions range has ever been tested on animals, and never will be.
How long do Directions hair colours last?
This may vary depending on your hair.
Your hair type and its condition will affect how long our colour stays at its most vibrant. It’s worth noting that some of our colours may leave a soft stain underneath, but gradually fades out over time. If you’re unsure, we always recommend getting advice from a professional colourist.
I've received the wrong colour – what should I do?
Since 2025, all colours have been supplied in the new blue Directions tubs, with the colour name clearly stated on the side label. If the colour name on the label is incorrect, please contact us. If the correct colour name is displayed, it's important to note before contacting us that the colour of the formula doesn't reflect the colour result that will be achieved on the hair.
We like customers to know that some of our colours may appear darker or different in the tub as advertised – this is because the colour you choose should be based on the result that will be seen on the hair and not the formula colour.
For example, Turquoise can look more like a dark blue, and White Toner has a purple formula.
The best way to determine the colour result is via a strand test. If your strand test still produces an unsatisfactory colour result, then please contact us so we can help further.
