It’s THE date in every hair-lover’s diary – Salon International 2024 is coming this October, and Directions is planning another show-stopping return!
We're excited to be back at ExCeL London from the 12th to the 14th of October and can't wait to see you all there. Last year's event was a weekend to remember, and this year we're aiming to make it just as special for everyone who visits our stand.
That means MORE demos from amazing colour experts and Directions Brand Ambassadors. MORE exclusive bundles you can only get at the show. And MORE giveaways for you, our devoted Directions fans.
We'll be set up over at Stand L130 – with our bold branding, you won't be able to miss us!
So, what can you expect if you visit us this year? Here’s a quick taster of what we have in store…
If you want to know how to make the most of our semi-permanent hair colours, then you’re going to want to watch our Salon International expert-led demos. We’re bringing some of our favourite stylists and Directions Brand Ambassadors to our stand for a show-stopping series of live demonstrations and salon masterclasses.
Here’s who we have lined up to show off their colour artistry:
Join us at our stand throughout Saturday, Sunday and Monday for a spectacular showcase of colour creativity you won't want to miss!
Several of our Directions Brand Ambassadors will be with us throughout the weekend too, including the ever-fabulous team at Vanity Dolls Salon (@vanitydollscolour) and colour visionary Paco Latorre (@pacolatorre).
Stop by to say hello, grab a selfie, and ask them why they choose Directions.
Of course, no show is complete without a bag full of goodies to take home with you! So we’re marking this special occasion with a series of exclusive show deals you simply won’t be able to pick up anywhere else.
For all you hairdressing pros attending Salon International, we're offering some limited-time Barber Bundles with huge discounts across our product range.
Don't fret hairdressing students, we haven't forgotten about you. We've also put together a number of special discounts especially for you…
Think these offers are great? Then you’ll also love the exclusive deals available on hair colour tubs, colour care products, hair lightening kits, mixing sets and much more!
These limited-time discounts are only available at Salon International, so make sure you stop by Stand L130 to take full advantage.
If these exclusive offers weren’t enough, we’re feeling extra generous this Salon International weekend, so we have something special planned for some lucky Directions customers…
When you make a purchase at our stand, we’ll be handing you your own Directions Scratch Card, meaning you could be in with a chance of winning 1 of the hundreds of fabulous prizes we have on offer.
Salon International is always a highlight of our year, and we love every moment of it. We can’t wait to meet with you – our amazing customers and dedicated hair professionals – so be sure to drop in and say hello!
Don't forget you'll find us at Stand L130. With so many colour demos and hundreds of prizes to be won, we guarantee there'll be something to enjoy for everyone who stops by.
Stay tuned to our socials for the latest updates as the big day approaches. Until then, we’ll see you in October!
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