Bronzite
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Directions Brown Semi-Permanent Hair Dye
Create and maintain your best brunette with our semi-permanent brown hair dyes. From touching up your natural brown roots between salon visits, to trying something completely different – our nourishing, conditioning formulas deliver high shine, even coverage, and long-lasting brown colour that’s sleek, sophisticated and contemporary.
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From rich mahogany to warm chestnut: Find your perfect shade with the best brown hair dyes
Brown isn’t basic – it’s timeless, versatile and effortlessly chic. From graceful light brown hair with shades of honey and caramel, or a deeper, richer dark brown tone like chestnut, chocolate or mahogany, you’ll find your match in our bold collection of brown hair colours.
With Directions, dyeing your hair brown has never been simpler or more effective. Each of our easy-to-apply semi-permanent brown hair dyes is specially formulated to nourish and condition, ensuring radiant, natural-looking brown hair with a salon-quality shine.
- Even coverage: Enjoy smooth, even brown colour from root to tip – ideal for refreshing your hair as it regrows, or seamlessly blending those unwelcome roots
- Vegan-friendly, cruelty-free: The ethical formulas behind our brown hair dyes are designed to cleanse and condition, leaving hair soft and healthy with every application
- Enhancing your natural dimension: All of our brown shades produce a glossy, polished look that adds depth and vibrancy to your existing tone
So whether you’re refreshing your shade between salon trips, adding richness to your natural colour, or going in a completely different direction with a lighter or darker shade of brown. With Directions, the possibilities are endless.
Choose the next evolution of classic brunette beauty. Choose Directions brown hair dye – part of our Rich Naturals range.
Rich, radiant brown hair colours, made with over 40 years of expertise
Our deep conditioning semi-permanent brown hair dyes do more than colour – they care for your hair. With over four decades of colour formulation behind us, we developed each of our brown dyes to be infused with conditioning and cleansing ingredients that leave your hair soft, smooth and full of shine.
Free from harsh chemicals like ammonia, peroxide and PPD, these are salon-quality brown hair colours that feel as good as they look, that glide effortlessly onto your hair for consistent, even coverage. Perfect for enhancing your natural brunette tones, root touch-ups, or achieving a total brown hair transformation at home.
Subtle light brown hair dyes with sun-kissed undertones. Bold, eye-catching auburn hair colours. Deep, statement-making chestnut and mocha brown shades. Directions makes it easy to find your tone and own your colour.
Vegan-friendly, cruelty-free brown hair dye
Our temporary brown hair dyes deliver quality results and even coverage, while staying true to our commitment to ethical colour. As a PETA Cruelty-Free & Vegan certified company, all of our brown shades are 100% vegan-friendly and are never tested on animals.
Plus, as every pot of brown hair dye is made from recycled ocean plastic, choosing Directions means you’re making a difference for your hair and the environment.
A shade of brown to suit every style, mood and moment
Brown is one of the most versatile shades around, and our brunette hair colours are made with that in mind – with shades that complement all hair bases and skin tones, whether you suit cool or warm undertones.
Looking for a light brown tone that evokes the colours of honey or bronze? Reddish-brown auburn hair that helps your skin glow? Or cooler, darker brown shades like mahogany? Whatever you’re searching for, we have you covered…
Light brown hair dyes
From honey hair colours and mousy brown tones – light brown shades are often warm, radiant and refined, with a sophisticated subtlety.
If this is your preferred shade, maybe Bronzite is your perfect choice. A rich yet light brunette shade, Bronzite's strong brown base with muted bronze-red undertones delivers great depth and understated radiance – great for those seeking a golden-brown or chocolate brown shine.
Medium brown hair dyes
The balance of medium brown hair colours offers more room for experimentation, whether you want to stick to a solid, rich brunette or branch out to a more reddish-brown hue.
That essence is at the heart of our Brown Jasper shade – a deep, grounded mahogany hair colour with subtle red and ash brown undertones. Best suited for warm and neutral skin tones, Brown Jasper delivers timeless luxury, and an evocative twist on the classic brunette.
Dark brown hair dyes
For maximum intensity and drama, dark brown hair colour is the standout choice, bringing a timeless lustre that can’t be matched.
Our darkest brown hair colour, Bloodstone, is a deeply intense shade with subtle red tones smouldering beneath the surface – a bold, refined evolution for brunette hair.
Get creative: Mix and blend to find your own brunette shade
Feeling adventurous? Because all of our brown hair dyes are fully mixable with our wider range of Rich Naturals and Vivid Colours, you can blend to your heart’s content and put your own twist on the traditional brunette.
Whether you want to introduce some red hair colour for a more fiery auburn shade, blend brown and black hair dyes for a darker, mysterious look, or lighten these up with oranges, yellows and pinks – Directions hair colours give you the freedom to be your own brunette.
Even coverage with natural, nourishing brown hair colour
Say goodbye to dullness and hello to shine. Our brown hair dyes for grey hair provide full, even coverage, blending seamlessly with your existing tone for a natural-looking brunette finish. The conditioning and cleansing formula nourishes while it colours, leaving hair soft, manageable and beautifully glossy.
Whether you’re touching up roots or an all-over colour refresh, Directions’ brown hair colour ensures a rejuvenated look that feels luxurious and lasts.
Professional-looking brown hair achieved at home
Our semi-permanent brown hair dyes are easy to apply, fuss-free, and suitable for both professionals and DIY colourists.
Whether you’re dyeing your hair brown for the first time, uplifting your existing tone, or trying out a brown ombre or balayage effect – we give you the tools to get vibrant, salon-level results at home, without using harsh chemicals like ammonia, peroxide or PPD.
From brown on blonde blends to full-coverage transformations – Directions makes it simple to discover and rock your ultimate brown shade.
Our top tips for how to dye your hair brown
When colouring your hair brown at home, here are a few things you should consider to get the best results and maintain your brown shade for as long as possible:
- Use Pre Colour Shampoo to improve dye penetration and avoid heavy conditioners before dyeing your hair brown
- Use a gentle, Colour Protecting Shampoo and Colour Protecting Conditioner to preserve your brown hair’s tone and shine
- Pre-lighten your hair with our Hair Lightening Kits for a bolder, more vibrant finish – especially if you’re pursuing a lighter brown hair colour like Sunstone
- Wash your hair less frequently after colouring your hair brown – 2 or 3 times maximum per week and rinse with cool, lukewarm water
- Use a UV protectant spray or hair products with built-in sun protection
- Turn down the heat on curling irons or straighteners
Doing these before and after dyeing your hair helps maximise the longevity and vibrancy of your brown hair colour.
What if you want to fade your brown hair dye quicker? Simply switch to a clarifying shampoo and wash your hair more often with hot water – your natural colour should return in a matter of washes.
Become your best brunette with Directions brown hair dye
From the golden-brown hair tones of Sunstone, to the deep, dark brown hues of Brown Jasper – Directions’ brown hair colour range lets you find the shade that suits your mood, your skin tone, and your style.
Whether you’re after cool, ash brown undertones, or chestnut brunettes with warm, glowing undertones, here you’ll find your perfect semi-permanent brown hair dye for both dark and light hair bases.
Natural, modern, and effortlessly beautiful – these are brown hair colours reimagined the Directions way: full of shine, full of life, and full of confidence.
Choose depth. Choose dimension. Choose Directions brown hair dye.
DIRECTIONS BROWN: As Seen On You!
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
Brown hair dye FAQs
What brown hair colour is best for my skin tone?
The best brown hair colour for your skin tone will depend on your skin’s undertone – is it warm, cool or neutral?
For warm undertones, richer, warmer browns will best complement your skin's warmth. Examples of this include golden browns like our Sunstone, chestnut browns like Amberwood, or lighter caramel and honey browns.
For cool undertones, cool, rich or muted brown hair colours offer a beautiful contrast with your skin. Examples include mahogany browns like Brown Jasper, mushroom browns and mocha browns.
For neutral undertones, neutral or balanced shades are a safe bet, such as chocolate browns and classic brunette shades like Bronzite.
However, this is only a rough guide, as many shades of browns have subtle undertones that can complement different skin tones. If you want advice about what shade is specifically best for you, we recommend speaking to a professional colourist.
Do I need to bleach my hair before using your brown hair dyes?
Not necessarily. Our brown hair dyes can be applied directly to your natural hair colour, although results may vary depending on the intensity of your base tone.
For the best, most vibrant results, we recommend using a Hair Lightening Kit before dyeing your hair brown, as this ensures an ideal base. This is especially important if you have darker hair and want to switch to a lighter brown shade.
Can I directly apply your semi-permanent brown hair dye to dark hair?
If you have naturally dark brown hair or black hair, we recommend lightening your hair before dyeing your hair brown.
While our darkest shade of brown, Brown Jasper, may work when applied directly to darker hair, the result may not be as intense or visible as you expected.
By lightening your hair before dyeing, you increase the likelihood that your shade matches your intended outcome.
Can I use Directions brown hair dye for grey hair?
Yes, all Directions brown hair dyes deliver 100% grey coverage, replacing your dull shade with a vibrant, natural-looking brown hue.
For best results, we recommend pre-lightening grey hair to help the brown pigments adhere more effectively.
As always, perform a strand test first to see how the colour develops on your specific hair type before full application.
Can I mix Directions brown hair dye with other colours?
Absolutely. Directions brown hair dyes are fully mixable with our full range of Rich Naturals and Vivid Colours, giving you the freedom to experiment and create your own custom brown shades.
For example, blending brown hair colours with our darker red hair dyes can unlock a statement-making auburn effect. Alternatively, brown and black hair dyes can combine for a dark, dynamic hue.
As well as blending shades, why not try creating colour combos with your brown base, such as:
- Brown and green hair for a natural, earthy style
- Brown and blue hair for a striking contrast
- Brown and grey hair for a sophisticated ash brown colour
- Brown and pink hair for a playful twist on traditional blonde highlights
Become a Directions brown hair dye wholesaler
Want to stock your shelves with our deep-conditioning, natural-looking brown hair colours? Become a Directions wholesaler today and get unique discounts across our range of bold brown shades – beloved and trusted by salons, stylists and colourists worldwide.
