Carnation Pink
100ml pot£5.50
The Festival Edit 🎸
Go louder, brighter and bolder this festival season with Directions semi-permanent hair colours – perfect for the summer of sound!
Showing 1 to 24 of 32 results
Carnation Pink
4x100ml pots£16.50
Cerise
100ml pot£5.50
Cerise
4x100ml pots£16.50
Stormy Grey
100ml pot£5.50
Stormy Grey
4x100ml pots£16.50
Spring Green
100ml pot£5.50
Spring Green
4x100ml pots£16.50
Fluorescent Orange
100ml pot£5.50
Fluorescent Orange
4x100ml pots£16.50
Violet
100ml pot£5.50
Violet
4x100ml pots£16.50
Bright Daffodil
100ml pot£5.50
Bright Daffodil
4x100ml pots£16.50
Sunflower
100ml pot£5.50
Sunflower
4x100ml pots£16.50
Flamingo Pink
100ml pot£5.50
Flamingo Pink
4x100ml pots£16.50
Poppy Red
100ml pot£5.50
Poppy Red
4x100ml pots£16.50
Pastel Blue
100ml pot£5.50
Pastel Blue
4x100ml pots£16.50
Pastel Rose
100ml pot£5.50
Pastel Rose
4x100ml pots£16.50
Showing 1 to 24 of 32 results
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How-To Guides
Your Ultimate Guide to Green Hair Dye
Ready to give your hair the green light? From the brightest limes and neon greens, to deep, luxurious emeralds and forest greens – these are shades made for the brave and refuse to blend into the background. In this essential guide to green hair dye, we run down all you need to choose, apply and maintain a look that will make everyone jealous.
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Your Ultimate Guide to Black Hair Dye
Sleek, intense, timeless. Black is the classic choice for looks full of depth, drama and a touch of mystery. It frames the face, deepens every feature, and carries an air of quiet confidence like no other shade – and in this guide, we’ll share all you need to know about choosing, applying and caring for your perfect black hair dye.
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Your Ultimate Guide to Purple Hair Dye
Bold, creative and endlessly versatile, purple is one of the most sought-after alternative hair colours. From soft lavender and lilac hues, to vivid violets and rich plum shades, here’s everything you need to know about finding, applying and caring for your preferred purple hair dye.
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Your Ultimate Guide to Blue Hair Dye
Cool-toned, eye-catching and undeniably bold, blue hair is a go-to choice for those looking to make a statement. Whether you want your hair to shine like a clear summer sky, or evoke the depth and mystery of the deep blue sea – this guide covers everything you need to know about choosing, applying and maintaining your ultimate blue hair dye.
The home of semi-permanent hair colour
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Your Ultimate Guide to Pink Hair Dye
From Barbiecore to punk rock – pink dominates pop culture and has become one of the most popular alternative hair colours. Whether it’s a soft pastel pink, an eye-popping hot pink, or a luxurious rose gold, here’s your essential guide to finding, applying and maintaining your perfect pink hair dye.
The home of semi-permanent hair colour
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Your Ultimate Guide to Brown Hair Dye
Whoever said brown was boring? From lighter shades of beige, hazel and ash, to the rich depth of mahogany, auburn and chocolate. These tones are timeless yet contemporary, and the right brown makes a big impression. Here, we share our tips for finding your best brunette, explain how to dye your hair brown at home, and show you how to get the most out of your favourite shade.
The home of semi-permanent hair colour
100% vegan-friendly and cruelty-free
Full mixable to create your perfect shade
Fully recyclable with zero single-use plastic
Salon-approved used by professionals
Are any of your products tested on animals?
All our products are 100% cruelty-free.
We’re proud to be PETA Cruelty-Free & Vegan certified, which means that nothing in the Directions range has ever been tested on animals, and never will be.
How long do Directions hair colours last?
This may vary depending on your hair.
Your hair type and its condition will affect how long our colour stays at its most vibrant. It’s worth noting that some of our colours may leave a soft stain underneath, but gradually fades out over time. If you’re unsure, we always recommend getting advice from a professional colourist.
What colour would you recommend for my hair?
As a rule, we recommend using colours darker than your current shade.
Without pre-lightening your hair, some of our colours will only create a tint, rather than full, vibrant coverage. Our How-To Guides are full of hair colour tips and tricks, but if you’re unsure about anything, always consult a specialist.
