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Short Films & Shoots

This is Boardwalk Empire: The ULTIMATE Coastal Catwalk

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Directions Hair The home of semi-permanent hair colour
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Filmed on location in Southend-on-Sea... where it all began for Directions.

This is Boardwalk Empire

Everyday life isn’t always full of sunshine and rainbows, so we’re helping to paint the backdrop of the dull grey skies with our show-stopping hair colours. Our latest short film is set on the iconic Southend-on-Sea boardwalk – the longest pleasure pier in the whole world.

And this is a super special one for us because Southend in Essex is where it all started for Directions over 40 years ago, and where we continue to create 46 stunning shades for our amazing customers all over the world!

This is our home by the sea, and there’s no better way to celebrate it than by launching this film.

A place full of life, creativity, diversity and a huge sense of belonging – no matter who you are.

Watch it now:

Jack

Shop Jack's look:

Sophie

Shop Sophie's look:

Sam

Shop Sam's look:

Hollie

Shop Hollie's look:

Wendy

Shop Wendy's look:

Sally

Shop Sally's look:

Cinsy

Shop Cinsy's look:

Natasha

Shop Natasha’s look:

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