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Short Films & Shoots

Groove is in the Hair: The Perfect Blend of Colour & Sound

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Directions Hair The home of semi-permanent hair colour
Groove is in the Hair
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We’re so excited to introduce our fifth short film, “Groove is in the Hair” – a funk-filled party brought to life by the incredible colour of our one-of-a-kind Directions community.

See the colour, feel the noise

Following its grand premiere at Salon International 2023, we invite you to watch this stylish celebration, starring six amazing, real-life models, including our very own Colour Ambassador, Lauren.

So what are you waiting for? It’s time to get your groove on…

A psychedelic party packed with fun, freedom and colour creativity – with our vibrant, cruelty-free colours creating a treat for the eyes as well as the ears! We hope after watching our wonderful models boogie like no one’s watching, you’re just as inspired to embrace your own individual style on the dance floor and beyond...

Looking for a little after-party?

Then you must check out our exclusive behind-the-scenes video showing how we brought this groovy crew together:

This wouldn't have been possible without the great team behind the cameras, so a massive thank you to everyone who snapped, blended and brushed to bring Groove is in the Hair to life!

Lauren's Groove is in the Hair

Shop Lauren’s look:

Darren's Groove is in the Hair

Shop Darren’s look:

Chanelle's Groove is in the Hair

Shop Chanelle’s look:

Klaudia's Groove is in the Hair

Shop Klaudia’s look:

Pippa's Groove is in the Hair

Shop Pippa’s look:

Rachel's Groove is in the Hair

Shop Rachel’s look:

Already inspired?

Share your look using #grooveisinthehair or #directionshair on socials to show off your unique styles with our Directions community.

You might just inspire someone... or you may be spotted for our next shoot!

Gallery

Groove is in the Hair 1
Groove is in the Hair 1
Groove is in the Hair 2
Groove is in the Hair 2
Groove is in the Hair 3
Groove is in the Hair 3
Groove is in the Hair 4
Groove is in the Hair 4

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